B2B Sales and Marketing Consultant (Job ID: STASAM1R)

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The client is seeking a B2B Sales Enablement & Marketing Consultant to support the next stage of growth for its hospitality design licensing business.

This role is ideal for a strategic yet hands-on professional who can connect sales development, partner growth, sales enablement, brand storytelling, customer insights, content execution, and marketing operations into one cohesive growth engine.

While marketing remains an important component of the role, the primary focus is supporting business development, strengthening partner relationships, generating qualified opportunities, and enabling the external sales team with the tools, systems, and visibility they need to grow.

The consultant will work closely with leadership and the internal team to strengthen partner relationships, support licensed product collections, improve visibility into sales and specification opportunities, and build systems that help the business scale beyond founder-led marketing.

This is not a traditional social media or content-only role. The right person should be comfortable moving between strategy, execution, relationship management, sales support, project coordination, and commercial thinking.

About the Client

The client is a New York-based design studio rooted in hospitality, known for creating trend-forward licensed product collections across categories including flooring, wallcovering, textiles, tile, leather, furniture, and more.

The company partners with leading manufacturers to bring its designs into hospitality, commercial, and interior design projects around the world. The role of marketing and sales enablement is to strengthen the brand, support partner growth, increase product visibility, generate qualified opportunities, and create more opportunities for licensed collections to be specified in real projects.

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Key Responsibilities

1. Partner Growth & Sales Enablement

• Support partner growth initiatives across manufacturers and licensed product categories.
• Help organize and maintain partner contact lists, sales rep directories, territories, and key relationship data.
• Coordinate with partner teams to improve visibility into sample activity, quote activity, project opportunities, and sales rep needs.
• Create or update sales enablement materials that help reps and partners present products more effectively.
• Support partner presentations, lunch and learns, CEUs, showroom activations, events, and co-op marketing opportunities.
• Identify cross-category opportunities where multiple product lines may be relevant to the same project.
• Identify and qualify leads through online research and networking across digital platforms.
• Conduct outreach via email and phone to engage prospective clients and schedule virtual meetings.
• Support the external sales team with training coordination, sales resources, and brand visibility initiatives.
• Maintain accurate records of leads, outreach activities, and customer interactions within the CRM.
• Collaborate with the sales team to refine outreach strategies, improve lead generation efforts, and optimize sales processes.Identify and qualify leads through online research and networking across digital platforms.
• Conduct outreach via email and phone to engage prospective clients and schedule virtual meetings.
• Support the external sales team with training coordination, sales resources, and brand visibility initiatives.
• Maintain accurate records of leads, outreach activities, and customer interactions within the CRM.
• Collaborate with the sales team to refine outreach strategies, improve lead generation efforts, and optimize sales processes.

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2. Rep Ambassador Network

• Help launch, manage, and evolve the Rep Ambassador Network.
• Support the selection of pilot markets, partner-approved reps, and ambassador candidates.
• Help coordinate workshops, rep feedback sessions, follow-ups, and ongoing touchpoints.
• Maintain a simple tracking system for rep engagement, project intelligence, handoffs, sample/spec activity, and partner feedback.
• Support the development of ambassador tools, recognition ideas, badges, merchandise, and sales resources.
• Help turn field insights from reps into actionable marketing and partner growth opportunities.

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3. Voice of Customer & Market Intelligence

• Conduct interviews with sales reps, interior designers, procurement contacts, and partner stakeholders.
• Capture insights around product feedback, specification behavior, market differences, sales objections, lost opportunities, and customer needs.
• Summarize findings into clear insights, recommendations, and action items.
• Help identify patterns by geography, product category, partner, designer segment, and project type.
• Use insights to improve content, product storytelling, sales tools, and partner support.

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4. Marketing Strategy & 90-Day Planning

• Support the development of short-term and long-term B2B marketing priorities.
• Help define what initiatives should be prioritized, paused, simplified, or scaled.
• Create actionable plans that connect marketing activity to partner growth, sales enablement, brand awareness, lead generation, and specification opportunities.
• Help the team stay focused on the highest-impact growth initiatives.

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5. Content, Social & Thought Leadership

• Support content planning and execution across LinkedIn, Instagram, Facebook, blog/editorial, newsletters, and partner channels.
• Help translate product collections, trends, and design concepts into clear, engaging, audience-relevant storytelling.
• Draft captions, social posts, article summaries, email copy, partner updates, and thought leadership content.
• Coordinate with internal and external stakeholders to gather assets, organize content calendars, and support publishing workflows.
• Maintain a consistent, design-forward, sophisticated, strategic, warm, and commercially relevant brand voice.

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6. Lead Capture, CRM & Sales Operations

• Support improvements to website lead capture, contact forms, inquiry routing, and follow-up processes.
• Help organize and maintain contact databases, lead lists, partner lists, rep directories, and outreach trackers.
• Support CRM management for leads, samples, quotes, reps, designers, and partner activity.
• Utilize HubSpot (preferred) or similar CRM to manage contacts, monitor pipeline activity, and maintain accurate sales records.
• Help create simple reporting structures that make it easier to understand what is working and where opportunities may be getting lost.
• Ensure all sales and marketing information is documented clearly so the team can act on it.

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7. Events, Product Launches & Partner Activations

• Support planning and follow-up for trade shows, partner events, showroom presentations, market visits, product launches, and hospitality design activations.
• Help prepare outreach emails, invite lists, event talking points, content capture plans, and post-event follow-up.
• Coordinate with partners to identify opportunities for collections to be featured in presentations, events, CEUs, lunch and learns, and client meetings.

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Key Projects This Role May Own or Support

• Rep Ambassador Network launch and pilot management
• Partner sales rep database and segmentation
• Lead generation and sales outreach initiatives
• Sales pipeline tracking and CRM optimization
• Rep and designer Voice of Customer interviews
• Partner outreach and project visibility process
• Sample-to-specification-to-sale funnel clarity
• Social media and content calendar execution
• Product storytelling for key licensed collections
• Website lead follow-up and contact form process
• Partner pitch materials and sales enablement tools
• Event support, follow-up, and content capture
• Ninety-day growth planning and marketing prioritization

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Ideal Candidate Profile

The ideal candidate is a strong communicator, strategic thinker, and organized executor who understands how to connect sales support, business development, and marketing initiatives to business growth.

They should be comfortable working in a small entrepreneurial environment where priorities can shift quickly and where the ability to build structure is just as important as execution.

The ideal person is confident supporting sales teams, generating qualified opportunities, managing CRM systems (preferably HubSpot), and helping leadership build scalable sales processes while contributing to strategic marketing initiatives.

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Required Strengths

• Strong experience in B2B marketing, sales enablement, sales support, or business development
• Excellent writing and communication skills
• Experience supporting partner marketing, sales enablement, business development, or partner growth initiatives
• Experience identifying and qualifying sales leads
• Confidence conducting outreach via email and phone
• Experience supporting external sales teams
• Experience with HubSpot CRM or similar CRM platforms
• Ability to manage multiple projects, timelines, stakeholders, and follow-ups
• Strong organizational skills and comfort building trackers, lists, calendars, and operating systems
• Ability to turn conversations and insights into clear summaries, recommendations, and next steps
• Comfortable working directly with founders, senior leaders, partners, sales reps, and creative teams
• Strong sense of brand voice, visual storytelling, and premium positioning
• Ability to work independently and proactively

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Preferred Experience

• Experience in hospitality design, interiors, architecture, commercial design, lifestyle, luxury, or design-adjacent industries
• Experience working with licensed product collections or manufacturer partners
• Familiarity with sales rep ecosystems, specification processes, design firms, procurement, or commercial interiors
• Strong experience with HubSpot CRM, sales pipeline management, contact management, marketing operations, and sales reporting
• Experience with Canva, social media scheduling, LinkedIn content, newsletters, or content calendars
• Experience conducting customer interviews or Voice of Customer research

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Tools & Platforms

Experience with some of the following is helpful:

• HubSpot CRM (strongly preferred)
• Canva
• LinkedIn, Instagram, Facebook
• Google Sheets / Excel
• Google Drive / Dropbox / shared file systems
• Basecamp or project management tools
• Email marketing platforms
• Website CMS or form tools
• AI tools for writing, content support, research, and workflow efficiency

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Success in This Role Looks Like

Within the First 30–60 Days

• Understand the business model, partners, product categories, and core growth opportunities.
• Organize key partner, rep, designer, and project information into usable systems.
• Support the Rep Ambassador Network launch plan and workshop preparation.
• Improve visibility into sales rep activity, partner needs, and lead follow-up.
• Build and maintain qualified sales pipelines using HubSpot.
• Create polished sales enablement materials and partner communications.
• Help leadership prioritize the highest-impact sales and marketing initiatives.

Within 90 Days

• A stronger partner and rep database.
• A consistent sales outreach and lead qualification process.
• A well-maintained HubSpot CRM with organized sales activities.
• A clearer process for capturing and following up on leads, samples, quotes, and project signals.
• A launched or launch-ready Rep Ambassador Network pilot.
• Consistent content and storytelling support.
• Stronger alignment between marketing, sales support, and partner growth.
• Clear recommendations for future sales enablement and marketing initiatives.

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Key Qualities

• Strategic but hands-on
• Creative but commercially minded
• Organized and proactive
• Comfortable with ambiguity
• Strong at follow-up and documentation
• Warm, professional, and relationship-driven
• Curious about design, hospitality, interiors, and sales ecosystems
• Able to build systems without overcomplicating them
• Confident supporting sales initiatives while strengthening marketing operations
• Excited to help a founder-led business grow with more structure, visibility, and momentum

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