About the position
This Multicultural Mid-Level Copywriter will help create communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible. Innovative ideation and concepts, by this Copywriter will be translated into finished assets for all key marketing touchpoints: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD, and this Copywriter will work as part of an agency team to achieve client objectives. This Mid-Level Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.
Responsibilities
• Take creative direction and turn work around quickly to meet deadlines.
• Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product & event campaigns.
• Possible travel & presenting creative to select Regional Automotive Dealer Advertising Groups or production/shooting on location.
• Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
• Works closely with Account & Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.
• Maintains consistently high standards of Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
• Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
• Submits copy for review and comment.
• Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
• Meets copy deadlines or secures advance approval if additional time is needed.
Requirements
• 3-5 years’ experience as a full-time copywriter in a full-service advertising agency.
• Experience with multicultural advertising and growth audiences.
• Experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
• Outstanding command of the Spanish and English languages with solid writing and grammar skills.
• Strong writing and word processing abilities across all advertising disciplines including digital & social media.
• Strong knowledge of branding and conceptual development.
• Ability to talk about our expertise and work, both internally and externally.
• Ability to present and discuss conceptual and tangible ideas, both internally and externally.
• Ability to listen and understand client feedback and feedback from internal critiques.
• Ability to inform and drive synergy across communication platforms.
• Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Strong presentation and negotiation skills.
• Strong conceptual skills.
• Ability to work under pressure and meet deadlines.
• A multicultural portfolio with engaging work across all advertising disciplines is required for consideration.
• Bachelor’s degree or equivalent experience preferred.
• Have physical and mental requirements to meet the above listed job responsibilities.
Benefits
• competitive benefits package