Location: Remote (Worldwide)
Employment Type: Full-time
Industry: Fashion / Streetwear / Apparel / E-commerce
About the Role
We are partnering with a fast-growing international streetwear brand looking for a Creative Strategist to shape the creative direction behind high-impact product launches and marketing campaigns.
This is a unique opportunity to build a new strategic function within the business, combining consumer psychology, brand storytelling, and creative marketing to influence purchasing behaviour and strengthen an engaged global community.
Working closely with Design, Marketing, and Production teams, you will develop concepts that translate cultural insights into campaigns that drive engagement, brand loyalty, and commercial success.
This role is ideal for someone who understands the psychology behind why people buy—not just how to advertise products.
Key Responsibilities
Develop creative campaign strategies rooted in consumer psychology and behavioural insights
Translate concepts such as identity, belonging, scarcity, exclusivity, and community into compelling product launches
Generate creative concepts for frequent product releases within a fast-paced environment
Create authentic campaign narratives that resonate with niche lifestyle communities
Collaborate with Design, Marketing, and Production teams to deliver campaigns on schedule
Analyse campaign performance and continuously optimise future launches using data and customer insights
Establish and shape the company's creative strategy function from the ground up
Work independently within a globally distributed remote team
Required Profile
Minimum 1 year of experience in Creative Strategy, Brand Strategy, Product Marketing, Consumer Marketing, or Campaign Strategy
Proven experience within streetwear, apparel, skate, tattoo culture, music merchandise, alternative fashion, or similar subculture brands
Portfolio or case studies demonstrating measurable campaign results
Strong understanding of consumer psychology and behavioural marketing principles
Ability to transform customer insights into commercially successful campaigns
Comfortable working with unconventional, bold, or alternative creative concepts
Experience with Google Analytics, Canva, or similar marketing tools
Fluent English (C1 level or above)
Self-motivated and comfortable working remotely in an asynchronous environment
Nice to Have
Academic background in Consumer Psychology, Behavioural Science, Marketing, or related discipline
Experience launching products in e-commerce environments
Experience working within remote international teams
Passion for alternative culture, streetwear, tattoo art, music, or creative communities
What's on Offer
Fully remote position — work from anywhere in the world
Competitive remuneration package
Opportunity to build and own a brand-new strategic function
Complete creative ownership and autonomy
Fast-moving environment where ideas are implemented quickly
Small, agile, international team
Clear opportunity to make a visible impact on a growing global brand
Why Join?
If you're passionate about understanding why consumers connect with brands, enjoy transforming behavioural insights into memorable campaigns, and thrive in creative environments where originality matters, this is an opportunity to shape the future of an internationally recognised lifestyle brand.