Digital Search Specialist – PPC & SEO (South Africa-Based)
Location: South Africa (Remote)
Type: Permanent, Full-Time
Working Hours: Monday to Friday, aligned to UK business hours
Company: UK Digital Marketing Agency
About the Role
We are a growing UK-based digital marketing agency looking for an experienced Digital Search Specialist based in South Africa to join our delivery team.
This is a hands-on, performance-driven role requiring strong practical experience in both PPC and SEO. You will be responsible for managing paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients.
This is not a single-channel position. We are looking for a true hybrid search specialist who is confident executing, optimising and improving performance across both paid and organic search.
Requirements
Paid Search (PPC)
Build, manage and optimise Google Ads campaigns (Search essential; Display/Performance Max advantageous)
Conduct structured keyword research and campaign planning
Write and test ad copy to improve CTR and conversion performance
Manage bids, budgets and bidding strategies to maximise ROI
Monitor Quality Score, CPA, ROAS and overall campaign efficiency
Implement and maintain accurate conversion tracking (Google Ads & GA4)
Continuously test, refine and scale campaigns based on performance data
Align paid activity with wider digital strategy and client objectives
Search Engine Optimisation (SEO)
Deliver ongoing on-page SEO improvements across multiple websites
Conduct keyword research, intent mapping and content optimisation
Optimise metadata, internal linking and site structure
Support technical SEO implementation in collaboration with web/development teams
Monitor rankings, traffic and engagement metrics
Identify growth opportunities through structured, data-led analysis
Align SEO strategy with PPC insights for integrated search performance
AI & Modern Search Optimisation
Apply AI-influenced search principles across paid and organic channels
Support optimisation for generative and answer-based search experiences
Stay up to date with developments in AI-driven search and automation tools
Performance & Reporting
Monitor and analyse performance using GA4, Google Search Console and Google Ads
Track agreed KPIs and proactively identify risks and opportunities
Provide clear, actionable insights to internal stakeholders
Use performance data to guide prioritisation and optimisation decisions
Skills & Experience
Essential
Proven hands-on experience managing Google Ads campaigns
Demonstrable experience delivering SEO improvements across live websites
Strong working knowledge of GA4 and Google Search Console
Solid understanding of keyword strategy across both paid and organic search
Ability to manage multiple client accounts simultaneously
Strong analytical skills and attention to detail
Experience working in a performance-focused environment
Desirable
Experience working within a digital marketing agency
Exposure to UK or international clients
Familiarity with Performance Max and automated bidding strategies
Understanding of CRO and landing page optimisation
Basic understanding of technical SEO audits
Personal Attributes
Commercially aware and results-driven
Proactive and improvement-focused
Organised and accountable
Comfortable working remotely within structured processes
Collaborative and reliable
Confident managing workload aligned to UK business hours
What Success Looks Like
Measurable improvements in PPC performance and ROI
Increased organic visibility and qualified traffic
Strong alignment between paid and organic search strategies
Consistent, high-quality campaign delivery
Data-led decision making and continuous optimisation