Job Description:
• Lead brand audits and AI-readiness assessments to identify gaps between existing brand standards and readiness for AI
• Work with tech and data teams to translate static brand guidelines into machine-readable artifacts: hierarchical schemas, minimum viable token libraries, and governance models consumable by client technology stacks
• Work with clients and technologists to design the solutions that enable creative platforms, content management systems, and marketing automation tools to generate on-brand assets automatically
• Partner with design, engineering, and technology strategy teams to ensure brand tokens and assets are implemented across martech (e.g., CDP, DAM, CMS, and creative tooling)
• Lead discovery interviews, maturity assessments, and workshops to identify AI transformation opportunities and operational pain points across broader marketing operations
• Partner with AI tech strategists on transformation roadmaps and business cases that connect rapid value demonstration to long-term enterprise capability building
• Guide implementation paths from prototype to pilot to scale, ensuring enablement and adoption with client teams
• Own day-to-day client relationships and oversee multi-track transformation programs with clear value realization metrics
• Partner with C-suite stakeholders (CMOs, CDOs, CIOs/CTOs) to influence vision, priorities, and operating model shifts
• Support new business and proposal work by articulating how brand systems and AI transformation create enterprise value
• Codify frameworks and engagement models for brand AI-readiness, token library development, and transformation delivery
• Convert methods into repeatable service offerings and delivery playbooks
• Develop thought leadership, case studies, and POVs that position brand systems as foundational infrastructure for AI transformation
• Partner with creative technologists, ML specialists, strategists, and engineering leaders
• Manage external resources and vendor relationships where needed
Requirements:
• 8–12+ years in brand consulting, marketing consulting, or transformation delivery
• Proven track record building brand systems as the main client lead and team lead (need to know how to build brands to break them!)
• Experience applying AI or automation to workflows
• Familiarity with modern marketing technologies—DAM, CMS, CDP, CRM, Workfront, workflow automation, creative tooling
• Experience designing pilots, POCs, and roadmaps with business-case rigor
• Strength in structured thinking, executive storytelling, and relationship-building with senior stakeholders
• Comfort working hands-on in technical environments, e.g., GenAI tools or low-code platforms
• Proven experience leading transformation engagements in matrixed and cross-disciplinary environments
• Bachelor's degree required; Master's or technical specialization preferred.
Benefits:
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