Director - Digital Experience

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

Granicus is seeking a commercially driven, technically fluent Director of Digital Experience to own and operate the company’s digital experience ecosystem—including website architecture, UX/UI, paid media traffic, and digital performance optimization. This leader is responsible for ensuring Granicus’ website and digital channels function as a high-performing growth engine—driving qualified pipeline, accelerating buyer journeys, and delivering a best-in-class customer experience.

This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus’ digital presence. The Director will oversee the website as a platform, manage paid and organic traffic acquisition, and ensure all digital touchpoints are architected to maximize engagement, conversion, and pipeline contribution.

What Your Impact Will Look Like

1. Own Granicus’ Website as a Growth PlatformLead the strategy, architecture, and ongoing optimization of Granicus’ global website. This role ensures the website clearly communicates Granicus’ platform value and converts traffic into qualified pipeline.Responsibilities include:  •  Website structure, navigation, and information architecture  •  Page hierarchy, internal linking, and user flow optimization  •  Landing page strategy and development  •  Conversion path design and optimization  •  CMS ownership and governance  •  Site speed, performance, and technical health  •  Mobile responsiveness and accessibility compliance2. Lead UX/UI and Digital Experience DesignEnsure Granicus delivers a best-in-class digital experience aligned to modern SaaS standards.Responsibilities include:  •  UX strategy and user journey optimization  •  UI design oversight and design system governance  •  Conversion-focused page design and layout  •  Continuous usability testing and improvement  •  Buyer journey mapping across digital touchpoints3. Own Paid Media and Digital Traffic AcquisitionLead strategy and execution for digital traffic generation. Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics.Responsibilities include:  •  Paid search  •  Paid social  •  Display and retargeting  •  Digital campaign landing page alignment  •  Media agency management (if applicable)  •  Traffic quality and efficiency optimization4. Own Web Analytics, Digital Performance, and Conversion OptimizationEstablish Granicus’ digital performance measurement framework and optimization roadmap. Translate performance insights into actionable optimization initiatives.Responsibilities include:  •  Website analytics ownership (Google Analytics, Adobe, etc.)  •  Conversion rate optimization strategy  •  Funnel performance analysis  •  Traffic source performance tracking  •  Digital attribution and reporting  •  A/B and multivariate testing programs  •  Continuous experimentation roadmap5. Own Digital Infrastructure and Martech IntegrationEnsure Granicus’ website and digital systems operate as a modern, integrated growth platform.Responsibilities include:  •  CMS platform ownership  •  Integration with CRM, marketing automation, and analytics platforms  •  Tag management and tracking infrastructure  •  Technical SEO foundation and optimization  •  Data integrity and performance tracking accuracy

You Will Love This Job If You Have

• 10+ years of experience in digital marketing, web strategy, or digital experience leadership, preferably within B2B SaaS environments.

Strong expertise is required in:  •  Website architecture and management  •  UX/UI and conversion optimization  •  Paid media strategy and execution  •  Digital analytics and performance measurement  •  CMS platforms (WordPress, Drupal, Sitecore, Webflow, etc.)  •  Martech integrations  •  Technical SEO fundamentals

The ideal candidate is:• Commercially minded: Understands how digital experience drives pipeline and revenue.• Technically fluent: Understands website infrastructure, analytics, and platform integrations.• Performance-oriented: Driven by measurable outcomes and continuous optimization.• Strategic but execution-capable: Can define roadmap and ensure delivery.• Customer-obsessed: Deep focus on user experience and buyer journey.

Pay Range

USD $150,000.00 - USD $175,000.00 /Yr.

About Us

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

• At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
• A few culture highlights include – Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• We bring in special guests from time to time to discuss issues that impact our employeepopulation

The Impact

• We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:

Flexibility & Balance

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.

Health & Wellness

• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

Family & Future

• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.

Growth & Recognition

• Online Learning Platforms – Fuel your professional development.
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Equal Opportunity Employer

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.

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