About this Role
Fandom is seeking an experienced and creative Go-To-Market (GTM) B2B Leader. This role is crucial in crafting, executing and maintaining a comprehensive and evolving GTM strategy, ensuring we are relevant and top of mind for advertisers.
Reporting to the VP, Global Business Marketing, this management role will lead a GTM strategy team and is crucial in helping reintroduce Fandom to the marketplace and consistently iterate on Fandom’s offering during an exciting period of growth and transformation.
You Will...
- What we do: Storytelling and value proposition
- Refine and develop Fandom’s core narrative and GTM template
- Identify GTM needs and work cross-functionally (i.e. research, design, comms, social) to ensure success
- Lead with insights and translate for both direct and programmatic sales, scaling products, solutions and opportunities for marketplace distribution
- Lead evolving narrative revamps and releases, including sales enablement & coordination/training for client strategy and sales support team
Where we win: Marketplace understanding and big thinking
- Establish a tentpole calendar and create scalable and fluctuating proactive packages complete with strategic release strategies
- Understand marketplace possibilities, proactively identifying relevant opportunities for Fandom globally
- Proactively identify cultural moments for proactive sales outreach and packaging
- Partner with sales leadership to understand their GTM needs and create core vertical narratives
- Customize tentpole packages for key verticals
What we need: Scalable franchises and strategic advances
- With your finger on the pulse, identify sales gaps and realize solutions for immediate release
- Lead ideation, packaging and positioning for new and revised ad products including repeatable and ownable franchises and ad tech releases
- Regularly liaise with Client Strategy lead to share learnings and ensure that sales meetings are being met holistically
- Curation, programmatic, AI – help accelerate our business by understanding and leveraging the latest industry developments and opportunities
- WIth a deep understanding on insights and analytics, determine which products are working and why, what needs to evolve and where we can grow
- Mentor junior team members, ensuring career development and growth
You Have...
- 8-12 years of experience in GTM positioning and packaging
- Strong leadership and team management skills, with the ability to inspire and drive results.
- Bachelor's degree in marketing, business, or a related field.
- MBA or other advanced degree is strongly preferred.
- Experience with digital marketing, social media, and content strategy, preferably in the tech or media industry.
- Excellent strategic planning and project management abilities.
- Deep understanding of market research, data analysis, and the ability to leverage data for decision-making.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication and interpersonal skills.
- Ability to work cross-functionally with other departments, including product, sales, and engineering.
Benefits & Perks
- Salary Range = ($150k - $250k)
- Vibrant team culture
- Comprehensive Medical, Dental, Vision
- Training (unlimited Udemy + more)
- Flexible working hours and time off
- Equity & Retirement Programs including 401K match
- Paid Parental Leave
- International work environment with start-up culture
About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.
Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.
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