Poppy & Peonies is looking for a digitally-savvy, customer-obsessed Director of Ecommerce to own and evolve their DTC site experience.
Requirements
- Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand
- Hands-on Shopify experience; you don't need to code, but you know your way around the platform
- Proven track record of driving measurable conversion and revenue growth
- Comfortable managing external developers or agencies with clear, concise briefs
- Strong analytical skills; comfortable in GA4, Shopify Analytics, or similar
- Experience with CRO tools
- A strong visual eye; you can give design feedback and spot UX problems without a formal design background
- A builder mentality; you're energized by a lean team and ownership, not slowed down by it
- Genuine interest in fashion or lifestyle brands; you understand how aesthetics drive purchase decisions
- Clear communicator who can move fast, context-switch, and keep multiple threads moving at once
Benefits
- 3 weeks of paid vacation per year
- 5 additional flex days
- $1,500 CAD annual health spending account
- $250 CAD annual period & menstrual budget
- $1,000 CAD annual allowance towards Poppy & Peonies product
- $400 CAD home office setup allowance
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