Introduction to Workwarp and the Role
Workwarp, a leading company in the retail media industry, is seeking an experienced and highly skilled Associate Manager, Retail Media Advertising Operations to join our team. As a key player in our retail media advertising operations, you will be responsible for executing campaign trafficking, optimization, and reporting of our direct and programmatic retail media business, with a focus on publisher-side operations and campaign management. This is an exciting opportunity to work with a talented team and contribute to the growth and success of our company.
Job Summary
The Associate Manager, Retail Media Advertising Operations will support the Manager, Retail Media Advertising Operations in delivering the daily execution and optimization of digital marketing campaigns. This individual will be responsible for managing campaigns to weekly and monthly budget goals, analyzing performance data, and providing action plans based on conclusions. The successful candidate will have a strong background in digital marketing, excellent analytical and problem-solving skills, and the ability to work collaboratively with internal teams and external partners.
Key Responsibilities
- Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms (Google Ad Manager, DSPs, Data On-boarders, Social platforms, etc.)
- Responsible for daily campaign execution, stewardship, and optimization of digital campaigns in respective channels, mainly for onsite or publisher-side operations
- Work with internal and partner Client Services to ensure that campaigns meet and deliver client requirements and expectations
- Create a data-driven approach to formulate reporting and insights into process development opportunities and identify areas for additional training needs amongst internal and partner Sales and Ad Operations teams
- Collaborate with internal digital teams and Client Services to build efficient processes that ensure all aspects of campaign planning and setup, management, and creative implementation are successfully delivered
- Support campaign and creative QA, including troubleshooting ad-hoc internal and client tagging, tracking, and reporting issues
- Collaborate with internal teams to build inventory management processes, including avails and fill-rate insights and growth projections
- Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring and optimization, and reporting
- Partner with media, digital, and IT teams to build processes for shared activities, including onboarding new ad tech partners, developing creative standards, etc.
Essential Qualifications
To be successful in this role, you will need:
- A Bachelor's Degree in Marketing, Advertising, Economics, Statistics, Engineering, or Business
- 3-5 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience
- 1 year of hands-on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video and creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery, etc.)
- 1 year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Preferred Qualifications
While not essential, the following qualifications are desirable:
- Experience with database management and the ability to understand and build programs that involve multiple variables delivered through a variety of sources
- Knowledge of digital marketing channels, including social media, search engine marketing, and email marketing
- Experience with campaign management and optimization, including budgeting, targeting, and creative implementation
- Strong analytical and problem-solving skills, with the ability to analyze data and provide insights and recommendations
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Strong analytical and problem-solving skills, with the ability to analyze data and provide insights and recommendations
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Ability to work in a fast-paced environment and adapt to changing priorities and deadlines
- Strong attention to detail, with the ability to ensure accuracy and quality in all aspects of work
Career Growth Opportunities and Learning Benefits
At Workwarp, we are committed to the growth and development of our employees. As an Associate Manager, Retail Media Advertising Operations, you will have the opportunity to:
- Develop your skills and expertise in digital marketing and campaign management
- Work with a talented team of professionals who are passionate about digital marketing and retail media
- Contribute to the growth and success of our company, with opportunities for career advancement and professional development
- Participate in training and development programs, including workshops, webinars, and conferences
- Stay up-to-date with the latest trends and technologies in digital marketing and retail media
Work Environment and Company Culture
At Workwarp, we pride ourselves on our positive and supportive work environment. As an Associate Manager, Retail Media Advertising Operations, you will be part of a dynamic team that values collaboration, creativity, and innovation. Our company culture is built on the following principles:
- A commitment to excellence and quality in all aspects of our work
- A focus on teamwork and collaboration, with a emphasis on open communication and mutual respect
- A passion for innovation and creativity, with a willingness to try new things and take calculated risks
- A dedication to the growth and development of our employees, with opportunities for career advancement and professional development
- A commitment to diversity and inclusion, with a focus on creating a workplace that is welcoming and inclusive to all employees
Compensation, Perks, and Benefits
As an Associate Manager, Retail Media Advertising Operations at Workwarp, you will be eligible for a competitive salary and a range of perks and benefits, including:
- A competitive salary, with a pay range of $81,200.00 - $135,400.00 annually
- A comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) retirement plan
- A flexible work environment, with the option to work remotely and flexible hours
- A dynamic and supportive work environment, with a focus on teamwork and collaboration
- Opportunities for career advancement and professional development, with a commitment to the growth and development of our employees
Conclusion
If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for the Associate Manager, Retail Media Advertising Operations role at Workwarp. This is an exciting opportunity to join a talented team and contribute to the growth and success of our company. With a competitive salary, comprehensive benefits package, and a dynamic and supportive work environment, this is a role that offers a unique combination of challenge and reward. Apply now to take the next step in your career!
Ready to Apply?
If you are a motivated individual ready to contribute to a thriving team, we encourage you to apply now! We are excited to review your application.
Apply Now