Join the Teleperformance Team as a Field Marketing Manager and Lead High-Impact Marketing Initiatives
Be a part of something bigger. Teleperformance, a global digital business services company, is seeking a results-driven, strategic Field Marketing Manager to lead high-impact, high-touch field marketing initiatives targeting enterprise and upper mid-market named accounts. As a Field Marketing Manager, you will bring expertise in revenue marketing and account-based marketing (ABM) to drive brand awareness, pipeline growth, and revenue. If you're a motivated and experienced marketing professional looking to make a significant impact, we encourage you to apply for this exciting opportunity.
About Teleperformance
Teleperformance is a global, digital business services company that delivers advanced, digitally powered business services to help the world's best brands streamline their business in meaningful and sustainable ways. With more than 410,000 inspired and passionate people speaking more than 300 languages, our global scale and local presence allow us to be a force of good in supporting our communities, our clients, and the environment.
Benefits of Working with Teleperformance
As a valued member of our team, you will enjoy a range of benefits, including:
- Paid Training: Develop your skills and expertise with our comprehensive training programs.
- Competitive Wages: Earn a competitive salary, with a target salary range of $70-90,000.
- Full Benefits: Enjoy a comprehensive benefits package, including medical, dental, vision, 401k, and more.
- Paid Time Off: Take time off to relax and recharge with our paid time off policy.
- Employee Wellness and Engagement Program: Participate in our employee wellness and engagement program, designed to support your well-being and career growth.
Purpose and Responsibilities
As a Field Marketing Manager, you will be responsible for leading high-touch, strategic field marketing efforts that directly influence our brand perception, pipeline growth, and revenue generation among top-tier accounts. Your key responsibilities will include:
- Pipeline & Revenue Generation: Drive field marketing efforts that build brand awareness, influence pipeline growth, and accelerate revenue. Ensure lead follow-up post-event and measure the effectiveness of all events and other initiatives, demonstrating the impact on account progression, engagement, and business development outcomes.
- Event Ownership & Execution: Lead the planning, promotion, and execution of high-touch events, including executive roundtables, satellite dinners, and industry conference activations. Develop engaging content, themes, and experiences for owned events and leverage data-driven insights to enhance impact and relevance for target accounts.
- Account-Based Marketing (ABM) Focus: Implement an ABM approach in field marketing activities to ensure precise targeting, personalized engagement, and relevance for key accounts. Partner with integrated and digital marketing, as well as business development and client success teams, to ensure alignment on target accounts, messaging, and follow-up strategies.
- Collaboration & Cross-Functional Partnership: Partner closely with integrated marketing, business development, and customer success teams to ensure strategic alignment, account insights, and seamless hand-offs. Work with digital, demand generation, and content teams to create tailored messaging, materials, and promotions that amplify field marketing efforts.
- Content Creation & Storytelling: Craft compelling event narratives, talking points, and content that resonates with C-suite and senior-level attendees. Develop follow-up strategies to nurture relationships and continue engagement with prospects and clients post-event.
- Budget Management: Manage budgets and resources efficiently, ensuring optimal allocation toward high-impact initiatives. Maintain cost-effective approaches without compromising quality or impact.
- Strategic Planning: Develop and execute comprehensive field marketing strategies aligned with revenue and ABM goals, targeting enterprise and upper mid-market accounts. Collaborate with business development, account management, and growth marketing teams to align field marketing initiatives with account and business objectives.
Qualifications
To be successful in this role, you will need:
- Experience: 7+ years of field marketing experience, with a proven background in executing high-touch, executive-level events. Strong understanding of ABM strategies and revenue marketing practices in B2B, enterprise-focused settings.
- Proven Track Record: Demonstrated success in planning and executing events that drive awareness, engagement, and revenue. Experience with managing complex logistics, vendor relationships, and event promotion for both in-person and virtual formats.
- Strategic & Data-Driven: Ability to think strategically and make data-driven decisions. Strong understanding of key metrics for evaluating event success, pipeline impact, and ROI.
- Communication & Interpersonal Skills: Exceptional written and verbal communication skills. Ability to build strong relationships with business development, account management, marketing, and leadership stakeholders.
- Account-Based Marketing (ABM) Expertise: Skilled in account selection, personalization strategies, and account-based metrics. Experience in collaborating with account and business development teams to tailor initiatives for target accounts.
- Project Management: Strong organizational skills with a keen attention to detail. Ability to manage multiple projects, timelines, and stakeholders effectively.
- Creativity & Innovation: Creative approach to designing memorable, high-impact experiences for executive audiences. Constantly seeking ways to differentiate our brand through innovative event formats, narratives, and in-event content and experiences.
Preferred Qualifications
We prefer candidates with:
- Experience in the business process outsourcing, professional services, or B2B technology industries.
- Proficiency with CRM (e.g., Salesforce), marketing automation tools (e.g., Marketo), and ABM platforms (e.g., Demandbase).
- Familiarity with analytics and reporting to track event effectiveness and ABM impact on pipeline and revenue.
Travel Requirements
Please expect a high degree of travel for this position – approximately once monthly, but based on the needs of the business.
Career Growth Opportunities and Learning Benefits
At Teleperformance, we are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We offer:
- Career Development: Opportunities for career growth and professional development.
- Training and Support: Comprehensive training programs and ongoing support to help you succeed in your role.
- Employee Recognition: Regular recognition and rewards for outstanding performance.
Work Environment and Company Culture
Our company culture is built on a foundation of inclusion, diversity, and respect. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to creating a culture where everyone feels welcome and valued.
Compensation, Perks, and Benefits
We offer a competitive salary, with a target salary range of $70-90,000, as well as a comprehensive benefits package, including medical, dental, vision, 401k, and more.
Conclusion
If you're a motivated and experienced marketing professional looking to make a significant impact, we encourage you to apply for this exciting opportunity. As a Field Marketing Manager at Teleperformance, you will have the chance to lead high-impact marketing initiatives, drive revenue growth, and develop your skills and expertise in a dynamic and supportive environment. Apply Now and let's discuss how you can become a vital part of our success story.
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