The missionHHWT exists because nearly 2 billion Muslim travelers have been an afterthought in the global travel industry. Every article, listing, and campaign we publish is meant to help someone — a mother in Bandung, a family from KL, a solo traveler from Singapore — feel seen and welcome when they travel. This role is about producing the work that delivers on that promise, at quality and at pace.
HHWT is an inclusive employer. We hire across ethnic groups, religions, and backgrounds — united by a shared belief that every traveler deserves to feel welcome.
What you'll do
Core (most of your time):
Refresh HHWT's existing content library — update articles for SEO, AI search, accuracy, and current relevance
Research and craft new branded and editorial content across the lifestyle and travel verticals
Apply SEO and AI-search principles in everything you publish — so the work is found, not just written
Use modern content tools to move faster without losing voice
Secondary:
Craft platform-native social content for Facebook, Instagram, and TikTok that drives organic traffic back to the web
Help grow our social channels through consistent, smart posting — not volume for volume's sake
Requirements
Can commit at least 4 hours/day, Mon–Fri, within SG/MY working hours
Min 3 years of content marketing experience, with a focus on article and editorial writing
Travel or lifestyle content background
Demonstrated experience growing social media accounts (FB, IG, TikTok)
Working knowledge of SEO and AI-search (AISEO) principles — keyword strategy, search intent, structured content, how content surfaces in AI overviews
Basic analytics fluency (Google Analytics, Meta Business Suite, TikTok analytics) — you can read what's working and adjust
Direct experience working with clients
Strong English writing
Regional understanding — Singapore, Malaysia, and Indonesia are three different audiences, not one
Nice to haves
Experience producing content in the Muslim lifestyle or halal travel vertical
Mastery of AI content creation tools and workflows
Regional campaign management experience (multi-market activations)
Bahasa Malaysia or Bahasa Indonesia
Short-form video scripting (TikTok, Reels, Shorts)
The realityHHWT is a small, bootstrapped team. You'll work independently, move fast, and see your work live within days, not months. We start with a paid test project before any retainer commitment. If the fit is right, this becomes a long-term relationship.
Our teamWe hire across backgrounds, faiths, and experience paths. What unites us is a shared conviction that Muslim travelers deserve to feel welcome everywhere. You don't need to be Muslim to do this work — you need to care deeply about it.
To proceed with your application, please complete the following questionnaire form
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