Join Our Team:
We are seeking a highly skilled and experienced Director, FSOP Digital Partnerships to lead our newly created Foodservice Digital Organization. As a key member of our team, you will play a pivotal role in driving strategic partnerships, initiatives, and capabilities that propel our organization forward in the digital evolution.
Role Snapshot:
- Location: Remote, United States of America
- Company: Workwarp
- Compensation: Competitive salary range: $160,000 - $186,000
- Position: Director, FSOP Digital Partnerships
- Start Date: Immediate openings available
Job Description:
We are on a mission to transform how we capture value today while creating new long-term value for the system. This position will lead strategic foodservice aggregator partnerships and play a key role in adding value to our customer teams and partners.
Key Responsibilities:
- Develop strategic partnerships with leading 3rd party intermediaries (restaurant & retail) to drive traffic, trial, and awareness that results in value created for Coca-Cola customers and brands.
- Negotiate and lead joint business planning processes to align on a multi-year strategic roadmap with our third-party partners, including national and local activations as well as innovative opportunities to drive growth.
- Partner with cross-functional teams (i.e. brand, IMX, customer teams, bottlers, etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.
- Assess results of programs, provide post-program reviews, and incorporate learnings into future work.
- Understand program and product impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
- Engage and evaluate emerging partnership opportunities to uncover new growth and value creation opportunities.
- Exceptional communication skills that can influence the integrated marketing plan and collaborative relationship to achieve the best possible outcomes.
- Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
- Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences, etc.) to identify optimal execution and deals where appropriate.
- Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
- Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies, and remain on budget.
Qualifications & Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or related field
- 10+ years of experience in Sales, Marketing, Media, or Connections Planning/Technology
- Success with restaurant and/or retail customer value creation
- Experience with digital marketing strategy development and media planning
- Track record of building and developing collaborative relationships to extract value and drive growth
- Possess strong analytical skills and understanding of "Media Math" concepts
- Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Ability to prioritize tasks, collaborate with teams, and work under pressure
- Strong communication, project management, and time management skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Strong Verbal & Written Communication Skills
What We Can Do For You:
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Apply Now:
Don't hesitate to apply! We value a great attitude and a willingness to learn above all. Submit your application today!
Apply Now Apply Now