Join the Mission to Revolutionize Health and Wellness
ZOE, a pioneering science and nutrition company, is on a mission to improve the health of millions by empowering individuals to make informed food choices. As a remote-first, high-growth scaleup backed by visionary founders and investors, we're redefining the health and wellness industry. We're now seeking a dynamic and experienced Head of Brand to lead our US market entry and growth, focusing on building our brand presence, reputation, and community.
About ZOE
ZOE is the science and nutrition company on a mission to improve the lives of millions. Our approach combines personalized advice and support to help people make smarter food choices every day. Created by the world's top scientists, our approach has been proven through clinical trials published in Nature Medicine. We extend our industry-leading influence through publishing our research in the world's leading scientific journals and bringing advice to millions through our social media channels and our chart-topping ZOE Science & Nutrition podcast.
Our Culture and Values
Our team of ZOEntists is at the heart of everything we do. Together, we're building a culture rooted in ownership, inclusivity, and transparency, where ZOEntists are passionate about delivering great results, having an impact, and learning quickly in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.
About the Role
As our Head of Brand, you will be responsible for developing and executing market entry strategies through branding and social media that align with our business goals in the US health and wellness market. This role will manage the brand's identity as we enter the US, ensuring consistent and impactful messaging across all platforms, beyond just social channels. You will collaborate closely with the global marketing team, internal stakeholders, and agencies to enhance brand visibility and foster a strong online community.
Key Responsibilities
- Brand Strategy & Marketing:
- Develop and implement comprehensive brand building strategies that align with the company's objectives for the US market
- Lead the design and execution of multi-channel marketing campaigns, integrating social media and content marketing to elevate brand presence
- Drive the development and management of brand identity, ensuring consistency in tone of voice, visual identity, and messaging across all touchpoints
- Monitor competitor activity, social media trends, and emerging health and wellness trends to stay ahead of the curve and refine strategies accordingly
- Social Media Strategy & Content:
- Craft and execute a long-term social media strategy that aligns with the overarching brand and marketing goals
- Oversee the creation and management of a social media content calendar, producing high-quality content for TikTok, Instagram, Facebook, and Pinterest
- Build, nurture, and moderate online communities by engaging with followers, responding to comments, and fostering positive interactions
- Partner with the acquisition team to drive reach and awareness
- Leadership & Collaboration:
- Lead indirect teams, cross-functional teams to drive US development and deliver, including brand managers, social media specialists, and content creators, fostering a culture of innovation and accountability
- Lead the US brand campaign agency to deliver awareness and cut through in DMAs
- Present campaign performance, brand growth, and social media metrics to senior stakeholders, providing recommendations for future initiatives
- Collaborate with cross-functional teams, external agencies, and influencers to ensure seamless execution of strategies
- Work closely with compliance teams to ensure all social media and marketing content adheres to advertising standards and healthcare regulations
- Tracking and Reputation:
- Track, analyze, and report on key performance indicators (KPIs) for brand and social media campaigns, using data-driven insights to optimize performance
- Develop and manage budgets for brand and social media campaigns, ensuring cost-effective execution and maximum ROI
- Ensure all campaigns are signed off with stakeholders to meet legal and compliance standards, in line with US regulation
Essential Qualifications
- Brand Management: Demonstrated experience leading brand identity for a lifestyle/wellness brand in the USA
- Strategic Leadership: Proven ability to develop and execute brand and social media strategies that align with business goals
- Social Media Expertise: In-depth knowledge of social media platforms, content creation, community management, and social media tools
- Market Insight: Deep understanding of market dynamics and DMA approach using market research and consumer behavior to inform branding and social media efforts
- Customer Centric: Desire to understand our target customer mindset, establishing their needs, wants, desires, and being an evangelist for them internally
- Analytical Skills: Strong analytical abilities to track and interpret social media and brand performance data, with a focus on continuous improvement
- Communication: Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders
- Organizational Skills: Ability to manage multiple projects and deadlines, with a keen attention to detail
- Creative Vision: A creative mindset with the ability to drive innovative and engaging brand and social media content
- Team Leadership: Experience leading and mentoring a diverse team of marketers, social media managers, and creatives, with collaboration into centralized functions
Preferred Experience
- 8+ years of experience in brand management, with a focus on social media management, preferably within the healthcare, pharmaceutical, or wellness industries
- Experience working in a regulated industry with an understanding of compliance requirements for advertising
- Expertise in social media tools such as Hootsuite, Sprout Social, or similar platforms
- Proven experience managing agency relationships and working with creators to elevate brand awareness
- Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degrees or certifications in social media marketing are a plus
What We Offer
At ZOE, we're committed to providing a comprehensive benefits package that invests in our team members' long-term personal and professional growth and well-being. Here are some of the benefits you can expect:
- Remote-first: Work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA
- Stock options: We want everyone to be rewarded for their contribution to our growth
- Paid time-off: On top of any national/bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)
- Enhanced parental leave: Adding on to the statutory offering, we know how important it is to be supportive at times that matter
- Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents
- Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD, and LTD insurance scheme covering all the premiums
- 401k: To help prepare for a time after ZOE, we currently offer our 401(k) through Guideline
- Allocated social, WFH, and Growth (L&D) budgets: We want to support your growth and well-being
- Plenty of learning and social opportunities: We're committed to helping you learn and grow
Equal Opportunities
At ZOE, we believe that having a truly diverse team where everyone can be their authentic self is the key to our success. We're passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age.
Are You the One We're Looking For?
If you're passionate about ZOE and this role, but don't tick 100% of the boxes above, please consider applying anyway. We're happy to up-skill where possible. If you believe you have what it takes, submit your application without delay. We're keen to hear from talented candidates like you.
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