Introduction to Carry1st
Carry1st is Africa's leading publisher of mobile games and digital content, operating at the intersection of games, publishing, and fintech. We scale awesome content in frontier markets by solving hard problems, and our publishing and Pay1st business lines are partnered with top global game companies like Riot Games, Activision, and Stillfront. Backed by top investors such as a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas, we are a fast-paced and dynamic company that is making a tangible difference in the industry.
Job Overview
We are seeking a highly skilled and motivated Influencer Marketing Manager to join our team on a part-time basis. As an Influencer Marketing Manager, you will play a crucial role in building and maintaining a strong online presence for the Carry1st Shop and games. You will collaborate with the Senior Marketing Manager to develop and execute influencer marketing strategies that resonate with global audiences, scaling engagement through meaningful relationships with influencers across the African continent. Your work will also contribute to growing Carry1st's Creator Program and measuring its unique impact on business objectives.
Key Responsibilities
- Work on a best-in-class pan-African influencer marketing program, identifying influencers and building sustained engagement with different gaming and lifestyle brands.
- Manage the full lifecycle of multiple campaigns at a time, from outreach and negotiation to content reviews, deliverables, campaign budgets, and goal setting.
- Create, monitor, and analyze social media performance metrics across Instagram, TikTok, Twitter, and more, following a measurement and reporting structure to evaluate influencer impact across the organization.
- Collaborate with the Senior Marketing Manager to strategize, execute, and optimize influencer marketing campaigns, aligned with driving brand awareness and engagement.
- Coordinate with Community Managers, Growth Leads, Social Media Managers, and Events teams regarding influencers.
Requirements
To be a great candidate for this role, you should have:
- 2+ years of experience in influencer/content marketing, with a strong understanding of content, creative, and editorial skills.
- Willingness to work part-time (20 hours per week) on a six-month contract, with the ability to thrive in a fast-paced environment and coordinate multiple projects simultaneously.
- Experience working with influencers, social analytics across channels, and the ability to summarize data into insights.
- Self-driven and accountable with a high degree of ownership, and excellent communication and collaboration skills.
Essential Qualifications
In addition to the above requirements, the ideal candidate will have:
- A strong passion for gaming, digital content, and influencer marketing, with a deep understanding of the African market and its unique challenges and opportunities.
- Excellent project management skills, with the ability to prioritize tasks, manage multiple campaigns, and meet deadlines.
- Strong analytical skills, with the ability to analyze data, identify trends, and provide insights to inform marketing strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including marketing, community, and events.
Preferred Qualifications
While not essential, the following qualifications are preferred:
- Experience working with social media management tools, such as Hootsuite, Sprout Social, or Buffer.
- Knowledge of influencer marketing platforms, such as AspireIQ, Upfluence, or Grin.
- Experience with data analysis and reporting tools, such as Google Analytics, Excel, or Tableau.
- A degree in Marketing, Communications, or a related field, with a focus on digital marketing and influencer marketing.
Skills and Competencies
To be successful in this role, you will need to possess the following skills and competencies:
- Strategic thinking: The ability to develop and execute influencer marketing strategies that align with business objectives.
- Creative problem-solving: The ability to think creatively and develop innovative solutions to complex problems.
- Communication and collaboration: The ability to work effectively with cross-functional teams, including marketing, community, and events.
- Data analysis and reporting: The ability to analyze data, identify trends, and provide insights to inform marketing strategies.
- Project management: The ability to prioritize tasks, manage multiple campaigns, and meet deadlines.
Career Growth Opportunities and Learning Benefits
At Carry1st, we are committed to the growth and development of our employees. As an Influencer Marketing Manager, you will have the opportunity to:
- Grow with a VC-backed startup at the intersection of gaming and fintech, with opportunities for professional development and career advancement.
- Work with a diverse and global team, with opportunities to collaborate with colleagues from different backgrounds and cultures.
- Develop your skills and expertise in influencer marketing, social media management, and data analysis, with opportunities for training and mentorship.
- Contribute to the development of innovative marketing strategies and campaigns, with opportunities to showcase your creativity and expertise.
Work Environment and Company Culture
At Carry1st, we are proud of our fast-paced and dynamic work environment, with a culture that is:
- Remote-friendly: We offer the flexibility to work from anywhere in the world, with a remote-first approach that allows you to work from the comfort of your own home.
- Diverse and inclusive: We believe in the importance of diversity and inclusion, with a culture that values and respects different backgrounds, cultures, and perspectives.
- Collaborative and supportive: We believe in the importance of teamwork and collaboration, with a culture that is supportive and encouraging.
- Innovative and creative: We believe in the importance of innovation and creativity, with a culture that encourages experimentation and risk-taking.
Compensation, Perks, and Benefits
At Carry1st, we offer a competitive salary and a range of perks and benefits, including:
- Award-winning equipment: We provide everything you need to work effectively, with access to the latest technology and tools.
- Social events: We host regular company events to relax and connect with teammates, with opportunities to build relationships and have fun.
- Birthday leave: We offer a paid day off on your special day, with opportunities to celebrate and relax.
- Professional development opportunities: We offer opportunities for training, mentorship, and career advancement, with a commitment to the growth and development of our employees.
Conclusion
If you are a motivated and talented individual who is passionate about influencer marketing, social media management, and data analysis, we encourage you to apply for this exciting opportunity. As an Influencer Marketing Manager at Carry1st, you will have the chance to work with a fast-paced and dynamic team, develop your skills and expertise, and contribute to the growth and success of our company. Don't miss out on this opportunity to join a leading mobile games and digital content publisher in Africa and take your career to the next level.
Ready to Apply?
If you are ready to take on this exciting challenge, please submit your application, including your resume, cover letter, and any relevant portfolio or writing samples. We look forward to reviewing your application and discussing this opportunity further.
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