Instagram Reels + SEO Specialist for Vacation Rental Brand (Direct Bookings • Travel Content • UGC Editing)
About Us
We are a fast-growing vacation rental brand with large-group homes in Florida, Arizona, New York, and more. Guests love our pools, hot tubs, fire pits, game rooms, and stylish interiors.
Our mission:
Increase direct bookings through Instagram
—not corporate branding, not homeowner leads, not business advice content.
Our Instagram must feel like a travel page, not a marketing agency feed.
Role Overview
We are hiring ONE freelancer who can manage BOTH:
1. Instagram Content (Primary Deliverable)
Create & post:
4–6 travel-style reels per month
4–6 static posts
Captions + hashtags optimized for travel discovery
Posting & scheduling
Light engagement (comments/DMs)
Reels MUST look like true Airbnb/travel content:
Smooth transitions
Fast-paced cuts (1–2 sec)
Trending travel audio
Pool/hot tub/fire pit highlights
Walkthroughs of rooms
Local attractions + hidden gems
Night shots (LED lighting, pool glow)
Text overlays like:
“Sleeps 20”
“Heated Pool”
“Book Direct & Save”
❌ Corporate posts
❌ Motivational quotes
❌ Business/entrepreneurship reels
❌ Talking-head videos
WILL BE REJECTED.
2. UGC (Guest-Generated Content) Editing — VERY IMPORTANT
Our guests regularly:
Tag us in their IG posts & stories
Send us videos
Share family moments, pool clips, nighttime fire pits, etc.
You will:
Collect UGC from tags & DMs
Organize footage into folders
Turn raw guest clips into polished, aesthetic travel reels
Blend your edits with our property footage
Create authentic travel storylines based on real guest experiences
UGC is our #1 driver of direct bookings.
3. Basic SEO
Monthly SEO audit & fixes
Improve indexing, speed, meta tags, internal linking
Build/optimize city landing pages
Add guest-oriented CTAs (“Book Direct & Save”)
Keyword optimization for terms like:
“vacation rentals [city]”
“large group rentals Florida”
“direct booking [city]”
Publish 1 SEO blog per month (topic given or suggested)
You do NOT need to be a senior SEO — but you MUST know the basics well.
Goal of This Role
More direct-booking traffic
Higher IG reach, saves, and shares
More IG → website clicks
Stronger overall social presence
Consistent pipeline of travel-style content
Required Experience (Non-Negotiable)
You MUST have:
Travel / Airbnb / hotel / real-estate reel experience
A portfolio showing TRAVEL-STYLE REELS (not corporate content)
Ability to edit mixed-quality UGC
Basic SEO knowledge (on-page, keywords, internal linking)
Strong English writing for captions & blogs
If your portfolio shows ONLY business/corporate posts → please do not apply.
TO APPLY — YOU MUST INCLUDE ALL 5 ITEMS
(If any item is missing, your proposal will be automatically ignored.)
1. Start your proposal with the word “VACAY”
This proves you read the post fully.
2. 3–5 travel-style reels you personally edited
Airbnb, hotels, real estate or tourism content ONLY.
3. 1–2 examples of UGC edits
Before/after if possible.
4. Brief summary of your SEO experience
Local SEO or hospitality SEO preferred.
5. Your fixed monthly price for 10–20 hours
Applications missing ANY item will NOT be considered.
We are intentionally filtering for high-quality, niche-experienced freelancers.
⏱️ Workload
10–20 hours per month
3-month test → long-term if successful
Budget
$500–$900/month depending on:
Reel quality
Travel-style experience
SEO skills
Editing speed
Communication
We value quality over quantity.
Why Work With Us
Beautiful homes = easy content
High flexibility
Clear, quick communication
Monthly stable work
Freedom to create unique travel visuals
Your content directly impacts bookings
How to Apply
Send your travel reels, UGC edits, SEO summary, and monthly price — and don’t forget “VACAY.”
We’re hiring quickly once the right person applies.
Apply Now
Apply Now