Job Description:
PART TIME ROLE - 20 HRS/ WEEK
• The Integrated Marketing Communications Consultant is responsible for developing a scalable, globally applicable integrated marketing communications (IMC) process.
• This role requires someone who can simplify complex inputs, align cross-functional teams, build high-clarity frameworks, and translate learnings into scalable global processes.
Develop Processes:
• Build a cross-functional, repeatable approach for how the organization communicates across channels and stakeholders.
• Define an end-to-end process for how messaging is prioritized, developed, planned, and communicated across global channels.
• Partner with product marketing, brand & creative, PR, executive communications, and regional teams to build a cohesive, repeatable workflow.
• Develop templates, messaging frameworks, content guidelines, and channel recommendations for specific use cases.
• Establish operating rhythms for intake, planning, cross-functional review, approvals, and post-launch optimization.
• Build a global playbook documenting best practices, roles/responsibilities, timelines, and dependencies.
Pilot Approach:
• Develop the pilot's IMC framework including segmentation assumptions, channel strategy, messaging flows, asset requirements, and activation plan.
• Pilot integrated marketing communications approach for one selected audience in one targeted region.
• Measure effectiveness of the pilot using defined KPIs and insights from both qualitative and quantitative sources.
• Translate pilot findings into a globally scalable IMC model that can be adopted by other regions and applied to any audience.
Required Skills and Experience:
• Minimum 8+ years of experience managing integrated marketing communications initiatives, preferably in the healthcare industry
• Proven experience building or operationalizing IMC processes, frameworks, or large-scale communication workflows.
• Strong capability in audience-centric storytelling, multi-channel planning, and creative brief development.
• Skilled in orchestrating cross-functional teams and aligning diverse stakeholders.
• Highly organized, process-minded, and able to manage both strategy and hands-on execution.
• Fluent in using data and insights to inform decisions and improve systems.
• Strong written, verbal, and presentation communication skills.
• Ability to work independently with limited oversight in a flexible, part-time environment.
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