Job Description
We’re looking for an experienced Conversion Optimization Specialist to audit and improve every step of our subscriber and revenue funnel, from newsletter signup to upsell pages to our post-registration flow.
This role is not for a beginner. We need someone who has done this dozens (ideally hundreds) of times, knows the exact playbook, and can immediately identify friction, weak messaging, layout issues, and conversion bottlenecks.
Our audience skews older (55+), mobile-heavy, and responds best to clarity, authority, and story-driven persuasion. If you understand how to optimize funnels for this demographic and you’ve shipped proven results before, we want to work with you.
What You’ll Be Doing
We want a specialist who can take full ownership of funnel performance. Your responsibilities will include:
1. Deep Audit + Recommendations
Full review of our newsletter landing page
Analysis of our upsell pages, donation widgets, and follow-up pages
Review of redirects, cross-sell flows, email capture logic, and CTA hierarchy
Identification of friction points, unnecessary steps, and readability issues
Clear roadmap prioritizing changes that will have the biggest impact
2. Funnel Redesign + Optimization
Improve mobile layout, readability, and button hierarchy
Rewrite, restructure, or simplify copy where needed
Recommend design improvements based on CRO best practices
Improve the clarity and persuasion of value props, benefits, social proof
Tighten visual layout and reduce cognitive load
Optimize for older readers: spacing, font size, contrast, scroll behavior
3. A/B Testing Strategy
Recommend exact A/B tests to run: headlines, CTAs, layout variants
Provide wireframes or mockups for alternative versions
Help design a scalable testing plan we can repeat monthly
4. Post-Signup Optimization
Review and optimize the “Thank you / Next Step” experience
Improve the flow into our upsell or contribution pages
Review redirect logic and email pass-through
Recommend ways to improve conversions to donation/membership
We are a conservative news publication so please be ok with that if you are applying.
Apply Now
Apply Now