Job Overview
We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization.
The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels.
This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results.
Core Task
- Lead marketing strategy for multifamily lease-up projects from launch through stabilization
- Build and execute marketing plans that drive occupancy growth and qualified leasing leads
- Manage and optimize Google Ads campaigns for apartment communities
- Optimize Google Business Profiles to improve local search visibility and lead generation
- Manage and update WordPress property websites and landing pages
- Coordinate listing syndication across apartment listing platforms and rental sites (ILS)
- Create and manage Facebook and Instagram advertising campaigns
- Support property branding, repositioning, and ongoing marketing improvements
- Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms
- Implement AI-driven automations to improve marketing efficiency and leasing workflows
- Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements
- Coordinate with property managers, leasing teams, vendors, and external marketing partners
- Support project coordination, reporting, documentation, and administrative tasks as needed
- Create and maintain SOPs for marketing and leasing processes
Must-Haves
- 3+ years of experience managing lease-up marketing for multifamily real estate properties
- Proven track record of increasing occupancy through digital marketing initiatives
- Strong hands-on experience running Google Ads campaigns
- Experience managing and updating WordPress websites
- Experience optimizing Google Business Profiles for local visibility
- Experience managing Facebook and Instagram ad campaigns
- Familiarity with apartment listing syndication platforms (ILS)
- Experience with CRM/marketing automation tools such as GoHighLevel or similar
- Experience implementing AI tools or automations to streamline marketing workflows
- Strong project management and organizational skills
- Excellent written and verbal English communication skills (C1/C2 level)
- Strong analytical mindset comfortable interpreting marketing data to improve campaign performance
- Ability to work independently in a fast-paced, fully remote environment
- Ability to work full-time during CST business hours
Nice-to-Haves
- Experience with multifamily property management companies
- Experience rebranding apartment communities or commercial properties
- Background in SEO or local search optimization
- Proficiency with Canva or Adobe Creative Suite
- Experience with email marketing platforms such as Mailchimp or Constant Contact
- Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools
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