This is a remote position.
Role Purpose
The Head of Business Development / Dealer Channel owns the European dealer channel strategy for our robotic solutions portfolio, covering:
· Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers
· Robotic Pool Cleaners sold via specialist pool dealers and service partners
This role defines how we build, develop, and professionalism dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets.
Deep expertise in either garden / outdoor power equipment or pool equipment dealer channels, with the ambition and capability to expand into a second category.
Key Responsibilities
European Dealer Channel Strategy
Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.
Business Development & Expansion
Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
Define expansion priorities by country, region, and channel type.
Commercial Leadership
Own pricing architecture, margin models, and commercial terms for dealer channel.
Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.
Cross-Functional Leadership
Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure:
Successful product launches
Dealer training & certification programs
Strong service ecosystems
Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).
Team Leadership
Build, lead, and develop regional business development resources over time.
Set clear objectives, coaching standards, and performance expectations.
Act as a role model for structured, data-driven channel management.
Requirements
Experience & Skills Required
Must-Have Experience
5+ years in dealer-based sales or business development
Background in either:
Garden / outdoor power equipment / robotic lawn mowers
Pool equipment / pool robots / technical pool products
Proven experience managing multi-country dealer networks in Europe
Core Competencies
Deep understanding of indirect sales and dealer economics
Strategic thinking combined with hands-on execution
Ability to manage complexity across different dealer types and cultures
Act as a key interface between European markets and global headquarters, ensuring clear, effective, and culturally aligned end-to-end communication
Languages & Mobility
Fluent in Mandarin and English (mandatory)
Additional European languages are a strong plus.
Flexible location within Europe, or China-based with frequent travel to Europe.