Role Overview:
We are seeking a creative and strategic Marketing & PR
Virtual Assistant to support brand growth, content creation, and promotional
initiatives. This role is ideal for someone who can both execute and
think strategically, contributing ideas that enhance visibility and
audience engagement.
You will play a key role in supporting book launches,
thought leadership content, and social media presence, as well as
identifying opportunities for PR and partnerships.
Scope of Work:
Content
Creation & Social Media Management
Create,
edit, and publish content (primarily for LinkedIn)
Repurpose
thought leadership ideas into engaging posts
Manage
scheduling, posting, and monitoring of social media
Maintain
consistent brand voice and messaging
Suggest
improvements to increase reach and engagement
Marketing
Campaigns & Book Launch Support
Assist
with marketing efforts for current and upcoming book launches
Help
build landing pages and book-related websites
Coordinate
promotional activities and campaigns
Organize
and distribute marketing materials
PR
& Growth Initiatives
Research
and identify speaking engagements and PR opportunities
Support
outreach efforts to expand audience reach
Help
position the brand in relevant channels and communities
Contribute
ideas for audience growth and visibility
Strategy
& Advisory Support
Recommend
content strategies and posting plans
Provide
insights on improving online presence
Suggest
tools, trends, and marketing approaches
Act
as a thought partner, not just an executor
Marketing Project & Campaign Management
Help
develop marketing plans and campaign roadmaps
Coordinate
marketing initiatives from concept through execution
Manage
campaign timelines and deliverables
Track
action items and follow up with stakeholders
Ensure
launches, promotions, and content initiatives stay on schedule
Collaborate
with Diane to transform ideas into actionable marketing plans
Take
ownership of execution once direction and objectives are established
Qualifications:
Required
Experience
in social media management and content creation
Strong
writing skills (especially for LinkedIn or professional audiences)
Basic
understanding of marketing and branding principles
Ability
to work independently and propose ideas
Preferred
Background
in marketing, PR, or communications
Experience
supporting personal brands, authors, or consultants
Familiarity
with book launches or digital product marketing
Experience
with landing pages or website builders
Exposure
to AI tools for content creation
Thought
leadership marketing
Experience
Management / CX industry
Journey
Mapping / Service Design exposure
Multi-stakeholder
project coordination
Key
Traits
Creative
and strategic thinker
Comfortable
making recommendations
Growth-oriented
mindset
Strong
executor
Highly
proactive and idea-driven
Comfortable
managing timelines
Able
to "manage up" and keep projects moving
Can
independently develop plans from high-level direction
Comfortable
working in a fast-moving entrepreneurial environment
Ideal Candidate Profile:
Marketing
VA
Marketing
Coordinator
Marketing
Project Manager
Brand
Coordinator
Content
Marketing Specialist
PR
Coordinator
LinkedIn
Marketing Specialist
Tools & Systems:
Social
media platforms (LinkedIn primarily)
HubSpot
(CRM/marketing integration)
Website/landing
page builders (to be specified)
AI
tools (e.g., content and design tools)
Google
Workspace / Microsoft Office
Shifts & Hours:
Starting
with a minimum of 10–12 hours per week; Flexible schedule
Deadline-driven,
not time-zone dependent
Schedule
is flexible with an identified weekly check in call
Target Start Date:
As
soon as possible
Start
date Monday the 15th
Additional Note:
These roles are intended for someone who can go beyond
execution and act as a strategic partner, helping guide what should be
done and not just completing assigned tasks.