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🇬🇧 C1 ENGLISH LEVEL IS REQUIRED.
The selected candidate will be speaking strictly in English during their entire shift.
🎤 PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH
Job Details
JOB TITLE | Marketing Specialist |
JOB ID | BYRTIA1 |
INDUSTRY | Medical |
LOCATION | LATAM / South Africa / PH if needed |
JOB STATUS | Part Time (to full time) |
WORK SCHEDULE | Monday to Friday, availability during EST business hours |
SALARY | $8 - $11 per hour |
TARGET START DATE | ASAP |
ROLE OVERVIEW |
About the Client:
The Client is a growing psychological therapy and testing practice. We specialize in providing high-quality therapy and diagnostic testing (e.g., for first responders and police candidates). We are currently at a pivotal growth phase and are looking for a proactive, tech-savvy marketing professional to help us overcome our current financial bottleneck and scale our team of clinicians.
About the Role:
Our Client is seeking a high-energy Marketing Specialist (Virtual Assistant). This is not a passive task-taking role; they need a strategic thinker who understands the American healthcare landscape and can proactively drive lead generation. You will be responsible for translating the clinical expertise of the Client into a digital presence that attracts the "right fit" clients—specifically those seeking therapy and testing rather than medication management.
Key Responsibilities
- Digital Marketing Strategy: Develop and execute comprehensive marketing strategies aimed at first responder agencies and healthcare professionals.
- Content Creation: Craft compelling content including blog posts, newsletters, and social media updates that resonate with our target audience.
- SEO Management: Optimize website content for search engines to enhance visibility for relevant keywords related to mental health services for first responders.
- Social Media Engagement: Manage social media platforms, creating engaging posts that drive awareness and interaction among followers.
- Analytics and Reporting: Analyze marketing performance metrics to assess the effectiveness of campaigns and suggest improvements.
- Audience Segmentation: Identify and segment target audiences to tailor messaging specifically for different groups, including agencies and individual first responders.
- Networking and Outreach: Develop relationships with potential referral sources, including healthcare providers and first responder agencies, to expand our reach.
- Collaboration: Work closely with our team to align marketing efforts with overall practice goals and client needs.
Qualifications & Skills
- Experience: Minimum 2+ years of experience marketing for American-based companies (Healthcare or Service Industry preferred).
- Technical Savvy: Current with modern marketing technologies and social media algorithms; ability to use AI tools to optimize workflow (but not rely on them for core creativity).
- Communication: Exceptional written and verbal English skills. While primarily a creative role, you must be comfortable making occasional outbound "warm" contacts to build referral relationships.
- Mindset: A "shark" mentality—proactive, aggressive in pursuing visibility, and capable of working without constant micromanagement.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is highly preferred.
- Monitoring Tools: Open to using monitoring tools like Hubstaff.
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