🛒 Job Description: Marketplace Advertising Specialist (Walmart & Target)
Overview
We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.
Key Responsibilities
- Marketplace Management
- Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.
- Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.
- Advertising & PPC Campaigns
- Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.
- Monitor ad performance, adjust bids, and implement strategies to maximize ROI.
- Conduct keyword research and competitor analysis to improve campaign efficiency.
- Performance Analysis
- Track KPIs such as CTR, conversion rate, ACOS, and ROAS.
- Provide regular reports with actionable insights and recommendations.
- Cross-Functional Collaboration
- Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.
- Stay updated on marketplace trends, policies, and algorithm changes.
✅ Qualifications
- Required Experience
- Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.
- Proven track record in PPC advertising on both platforms.
- Demonstrated ability to create new listings from scratch on Walmart Marketplace.
- Technical Skills
- Strong knowledge of marketplace advertising tools and dashboards.
- Proficiency in keyword research, bid management, and campaign optimization.
- Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).
- Soft Skills
- Detail-oriented with excellent organizational skills.
- Strong analytical and problem-solving abilities.
- Effective communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Preferred
- Experience with other marketplaces (Amazon, Target) is a plus.
- Background in e-commerce strategy and digital marketing.
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