• Assist in Google Ads campaigns
• Manage Meta Ads (Facebook/Instagram)
• Perform audience targeting and keyword research
• Monitor advertising budgets and performance
• Run A/B testing on ads, creatives, and audiences
• Optimise campaigns for leads and ROI
• Set up retargeting and remarketing
• Update website content (products, blogs, case studies)
• Ensure accuracy of all marketing content
• Support SEO improvements
• Work with web developers when needed
• Upload and manage digital assets
• Build and send email campaigns
• Manage email lists and databases
• Set up email automation workflows
• Track email open rates, clicks, and conversions
• Support lead generation campaigns
• Track incoming leads and enquiries
• Focus on conversion optimisation
• Assist the sales team with marketing assets for pool builders, pool shops, homeowners, architects, and landscape designers
• Track performance metrics including website traffic, ads performance, lead generation, email results, and social performance
• Create weekly and monthly reports
• Provide optimisation recommendations
• Conduct market and competitor research
• Identify growth opportunities
• Support the marketing manager with strategy execution