Posted Jul 12, 2026

Regional Sales Director, Healthcare

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Job Description

Regional Director

Job Summary:

The Regional Director’s primary responsibility is to sell Provation Clinical Documentation software solutions (Provation MD & Provation Apex) to healthcare facilities that perform Gastroenterology (GI) procedures.

Duties & Responsibilities:

Achieve Sales Quota

  • Develop and execute sales strategies to open, advance, and close Provation Apex customer migration and new sales opportunities in customer and prospect accounts

  • Perform value-based selling of Provation Apex solution in a consultative, professional manner

  • Meet target Sales Productivity Key Performance Indicators (KPI's) for assigned sales activities

  • Lead & manage customer proposal & negotiations process consulting with sales leadership

Strategically Manage Customer Relationships

  • Identify key buying influencers within accounts to determine processes, budgets, and timelines

  • Develop, build, and strengthen relationships with executive level stakeholders

  • Actively facilitate customer engagements to understand each customer’s unique organizational strategies, initiatives, and challenges

  • Establish a scheduled, routine, and predictable customer communication cadence

  • Listen and use critical thinking to evaluate each customer’s current state of Provation. Provide recommendations to optimize and advance the use of Provation

  • Communicate customer feedback on existing and new products to internal stakeholders including internal Product, Technology, and Commercial stakeholders

  • Participate in GI market and customer trade shows, user groups, and education events

Actively Manage a Sales Funnel

  • Successfully manage the sales cycle from lead-to-close to drive growth within assigned territory

  • Maintain a healthy pipeline of customers and prospects focusing on size, speed, shape, success

  • Accurately manage monthly/quarterly forecasts and rolling 12-month territory pipeline using Provation Sales Milestone Process and Customer evidence.

Engage and Educate an Assigned Market

  • Build and generate market demand for the Provation Apex solution

  • Opportunistically identify and cultivate new business opportunities

  • Partner with clinical/technical solutions consultants to provide consultation and demonstrations

  • Utilize sales enablement tools and collateral to support funnel management & territory needs

  • Collaborate with Provation implementation team to ensure existing customer challenges and current state vs. desired future state workflow is understood & achieved with Provation Apex

Maintain working product and market knowledge

  • Acquire and maintain comprehensive product solution knowledge

  • Stay current regarding competitive intelligence and solutions in relation to Apex

  • Learn & understand major market trends & associated Apex improvement opportunities

Sales administration

  • Meet Salesforce usage and reporting expectations as defined by Sales Leadership

  • Assist current customers with existing invoice and contract questions and needs

  • Follow up on marketing qualified leads and conduct research to identify potential opportunities

  • Complete and remain current with administrative reporting as assigned (e.g., expense reports)

Job Requirements:

Education & Experience

  • A Bachelor of Science (BS) or Bachelor of Arts degree (BA) is required.

  • 5+ years of sales experience with point-of-care solutions.

  • Proven track record of sales in healthcare industry.

  • Experience with Salesforce.com or a similar CRM solution.

  • Experience with SaaS software.

Other Knowledge, Skills, Abilities or Certifications:

  • Ability to travel 50-75%

  • Self-starter and strategic thinker with the aptitude to work both autonomously and with a team

  • Strong business/financial acumen

  • Curious professional with growth mindset; coachable and highly adaptable

  • Courageous; loves to compete and handle objections

  • Highly accountable; has a bias for action and driving results

  • Customer obsessed; strong communication and presentation skills

  • Organized with high attention to detail; ability to manage multiple priorities simultaneously

  • Proficient with Microsoft Office applications

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