Note: The job is a remote job and is open to candidates in USA. Affinity Solutions is the leading consumer purchase insights company, seeking an Agency and Platform Revenue Development Representative to generate new outbound demand and qualify meeting opportunities for the sales organization. The role involves prospecting agencies, brands, and platforms, managing leads, and collaborating with sales and marketing teams to drive business growth.
Responsibilities
- Generate new outbound demand (e.g., meetings with identified buying personas) for the sales organization to pursue
- Prospect predetermined list of agencies, brands, and platforms using a multichannel approach (phone outreach, voicemail, email, video, social media, LinkedIn messaging, etc.) to foster meaningful interactions and drive interest for new business conversations
- Gather market feedback to inform roadmap priorities and identify partnership opportunities that expand distribution or data access
- Qualify inbound marketing-generated demand leads against established criteria before passing an identified meeting opportunity to the sales channel rep
- Provide accurate weekly forecasts on the volume of qualified demand generated and progress toward the established service-level agreement and performance metrics
- Track and manage prospecting, qualification, and nurture activities in the company’s Salesforce automation (SFA) system
- Comply with all demand management-related service-level agreements
- Partner closely with Affinity’s sales, marketing, analytics, and product teams to scale learnings across accounts
Skills
- Bachelor's degree preferred
- One to five years of B2B revenue development experience with a strong track record against an established performance goal
- Experience in Ad Tech, Mar Tech, Ad Measurement, and prospecting for complex offerings to enterprise-level direct brands, platforms, and/or media agencies with multiple stakeholders
- Understanding of programmatic media, audience targeting, measurement, and clean room environments is a plus
- Strong verbal and written communication skills, including demonstrated ability in active listening to assess a prospect's needs, articulating a reasonable value proposition on every call, and asking open-ended questions to uncover key business challenges
- Ability in using existing and emerging technology to monitor targeted accounts in verticals such as Retail, QSR, Financial Services, or Travel for new buying group members and identify trigger events for follow up
- Experience using Salesforce, LinkedIn Sales Navigator, and ChatGPT/Gemini prompts for research
Benefits
- Generous employer contribution for medical, dental, and vision
- Company paid holidays
- Wellness time off
- Other wellness benefits
- Employee discounts
- Employer paid life insurance
- Employer-matched 401K Plan
- Unlimited vacation days, available starting 90 days from your hire date
Company Overview
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