Note: The job is a remote job and is open to candidates in USA. Legion Health is a company focused on developing AI infrastructure for affordable healthcare. They are seeking an SEO & AI Search Growth Lead to build the company’s organic acquisition engine and manage the full organic search funnel, ensuring effective patient engagement and retention.
Responsibilities
- Own Legion’s organic growth number across qualified organic sessions, eligibility completions, scheduled visits, completed visits, CAC payback, contribution margin, LTV, retention, and reactivation
- Build Legion’s SEO and AI-search strategy across high-intent psychiatry, anxiety, depression, medication management, refills, insurance-covered care, state-specific psychiatry access, and fast mental health care
- Win visibility in traditional SERPs and AI answer surfaces, including Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, Claude, Gemini, and Bing/Copilot
- Build a content engine that uses AI for research, outlines, briefs, refreshes, and QA support without producing low-value scaled content. Every clinical page must be accurate, useful, reviewed, and compliant
- Create authoritative, non-commodity content with clinician review, clear authorship, citations, updated dates, medical review workflows, and patient-first explanations
- Own technical SEO: crawlability, indexation, internal linking, canonicalization, sitemaps, robots.txt, AI crawler access, structured data, Core Web Vitals, JavaScript rendering, and server-log analysis
- Maintain AI-search crawl visibility for relevant bots, including Googlebot, Bingbot, OAI-SearchBot, PerplexityBot, Claude-SearchBot, and user-triggered retrieval agents where appropriate
- Build location and service-page systems that rank for high-intent searches like 'psychiatrist in Dallas,' 'online psychiatrist Texas,' 'anxiety medication refill,' and 'insurance-covered psychiatry.'
- Own conversion from organic visit to appointment: page templates, trust modules, insurance and price messaging, clinician credibility, scheduling CTAs, intake abandonment, and A/B testing
- Build dashboards that connect organic and AI-search visibility to eligibility completions, booked first visits, completed visits, LTV, payback, and retention
- Partner with product, data, clinical, legal, compliance, and operations to move fast without compromising patient trust, clinical quality, HIPAA safety, or healthcare marketing rules
- Build the operating system for organic growth: weekly search reviews, content roadmap, technical SEO backlog, citation monitoring, refresh cycles, experiment tracking, and budget pacing
Skills
- 4+ years of experience in SEO, organic growth, content growth, or AI-search visibility for a consumer, healthcare, marketplace, fintech, subscription, telehealth, wellness, or other regulated company
- Direct ownership of organic growth tied to revenue, leads, bookings, appointments, or other business outcomes
- Deep technical SEO experience across crawl/indexation, internal linking, JavaScript SEO, structured data, Core Web Vitals, server logs, schema, canonicalization, and site architecture
- Strong understanding of 2026 AI-search behavior: query fan-out, answer citations, crawler access, retrieval systems, entity authority, third-party source influence, and AI visibility tracking
- Experience building AI-assisted content workflows with human review, fact-checking, source control, editorial QA, and clinical or expert approval
- Strong healthcare judgment, understanding that psychiatry content is YMYL content, and that accuracy, trust, patient expectations, claims, privacy, and review workflows matter
- Comfortable with tools such as Google Search Console, GA4, PostHog, Ahrefs/Semrush, Screaming Frog/Sitebulb, BigQuery, Looker/Hex, Webflow/Next.js, Figma, Airtable, Clay, n8n, AirOps, LLM workflows, and AI visibility tools
- Able to write and edit strong page briefs, outlines, hooks, metadata, landing page copy, internal links, and conversion-focused content
- Comfortable making lightweight code/content changes yourself or briefing engineering clearly
- Low ego, high urgency, founder-level ownership
Benefits
- Meal stipends
- Growth budget
- Content budget
- Tooling budget
- Flexible, unlimited vacation policy
- Flexible
- Remote, with regular in-person founder/growth sprints
Company Overview
Company H1B Sponsorship