About the Company and Why This Role Matters
Culligan Retail NA, a leading brand in the consumer‑products space, is on a mission to bring clean, great‑tasting water to homes and businesses across North America. With a heritage that spans more than 80 years, Culligan has built a reputation for innovation, reliability, and unmatched customer service. As the market shifts increasingly toward digital commerce, our eCommerce Marketplace team has become a critical engine for growth, responsible for translating the brand’s storied legacy into compelling online experiences.
We are expanding our footprint on the world’s biggest online retail platform—Amazon. To do that, we need a strategic, data‑driven professional who can blend creativity with rigorous analytics, ensuring every product we sell on Amazon not only reaches the right audience but also converts browsers into loyal customers. This is a remote‑first role that offers the flexibility of working from anywhere while staying tightly connected to a collaborative, high‑performing team based in Rosemont, IL.
Key Responsibilities – What You’ll Own Every Day
- Product Detail Page (PDP) Mastery: Build, audit, and refine Amazon PDPs to improve organic search ranking, enhance click‑through rates, and boost conversion percentages. This includes writing SEO‑focused titles, bullet points, and descriptions; selecting high‑impact images; and embedding backend keywords that align with Amazon’s ever‑evolving algorithm.
- Enhanced Brand Content (EBC) & Storefront Management: Design and launch A+ Content that tells the Culligan brand story, highlights product benefits, and differentiates us from competitors. Oversee the storefront’s visual layout, seasonal themes, and promotional banners to create a cohesive brand experience that drives cross‑selling and upselling.
- Marketplace Operations & Account Health: Day‑to‑day stewardship of either Seller Central or Vendor Central—monitor inventory levels, adjust pricing strategies, manage order fulfillment workflows, and proactively address performance notifications to maintain a “Buy Box” advantage and a healthy account status.
- Advertising Strategy & Execution: Develop and manage Amazon PPC campaigns—including Sponsored Products, Sponsored Brands, and Amazon DSP display ads. Set budget allocations, conduct keyword research, A/B test ad copy and creatives, and continuously optimize to lower ACoS (Advertising Cost of Sale) while maximizing ROAS (Return on Ad Spend).
- Promotions & Lightning Deals Management: Identify high‑potential SKUs for Lightning Deals, Coupons, and other promotional tools. Coordinate timing with inventory and supply‑chain partners to ensure stock availability, and track performance metrics to evaluate ROI.
- Data Analysis & Insight Generation: Pull, clean, and analyze sales, traffic, conversion, and advertising data using Excel, Tableau, or other BI tools. Convert raw numbers into actionable recommendations, produce weekly and monthly performance dashboards, and present findings to cross‑functional stakeholders.
- Cross‑Functional Collaboration: Partner closely with Marketing, Sales, Product Management, and Supply Chain teams to align launch calendars, create cohesive messaging, and resolve any logistical challenges that could impact Amazon performance.
- Compliance & Policy Vigilance: Stay abreast of Amazon’s policy updates, marketplace guidelines, and industry best practices. Conduct regular audits to ensure all listings comply with Amazon’s terms of service, mitigating risk of suspension or penalties.
- Continuous Learning & Innovation: Experiment with emerging Amazon tools (e.g., Amazon Brand Analytics, Amazon Attribution, and Sponsored Brands Video), and bring fresh ideas to the team for testing and scaling.
Essential Qualifications and Experience
- Education: Bachelor’s degree in Marketing, Business Administration, eCommerce, or a related discipline. Equivalent professional experience may also be considered.
- Professional Experience: Minimum of 2 + years managing Amazon Seller Central or Vendor Central accounts, with demonstrable success in PDP optimization, advertising campaign management, and sales growth.
- Technical Proficiency: Strong command of Amazon backend tools, inventory feeds, and reporting dashboards. Experience with third‑party analytics platforms such as Jungle Scout, Helium 10, Keepa, or Sellics is a distinct advantage.
- Analytical Acumen: Ability to interpret complex data sets, perform variance analyses, and translate insights into strategic actions that improve key performance indicators (KPIs).
- Communication Skills: Exceptional written communication for crafting compelling product copy, as well as strong verbal skills for presenting data‑driven recommendations to senior leadership.
- Organizational Excellence: Proven ability to juggle multiple projects, meet tight deadlines, and prioritize tasks in a fast‑paced eCommerce environment.
Preferred Skills, Tools & Additional Competencies
- Hands‑on experience with Amazon Advertising Console, including Sponsored Brands Video, Amazon DSP, and Sponsored Display.
- Advanced Excel capabilities—pivot tables, VLOOKUP/XLOOKUP, array formulas, and macro scripting.
- Familiarity with data‑visualization tools such as Tableau, Power BI, or Looker.
- Exposure to SEO tools like Ahrefs, SEMrush, or Moz for keyword research that can be leveraged on Amazon.
- Project‑management experience using platforms such as Asana, Monday.com, or Trello.
- Understanding of supply‑chain fundamentals—lead times, safety stock calculations, and demand forecasting within an Amazon context.
- A growth mindset with a passion for staying current on eCommerce trends, Amazon algorithm updates, and emerging marketplace opportunities.
Compensation, Benefits, and Perks
We believe that excellent performance deserves excellent reward. This role offers a competitive base salary ranging from $80,000 – $95,000 annually, complemented by a performance‑based bonus structure tied directly to marketplace KPIs. In addition, you will receive a comprehensive benefits package that includes:
- Medical, dental, and vision insurance with multiple plan options.
- Life and accidental death insurance, plus short‑term and long‑term disability coverage.
- 401(k) retirement plan with company matching contributions.
- Paid parental leave, generous paid time off (PTO), and holiday scheduling.
- Well‑being stipend for home‑office equipment, ergonomic accessories, or wellness programs.
- Professional development budget for certifications, conferences, or advanced training.
- Employee assistance program (EAP) and mental‑health resources.
Career Development & Learning Opportunities
At Culligan, we view every team member as a long‑term partner in our growth journey. As an Amazon Marketplace Specialist you will have access to:
- Mentorship Programs: Pairing with senior eCommerce leaders who can guide you through complex campaigns and strategic initiatives.
- Certification Support: Funding for Amazon Advertising Certification, Amazon Seller Central Accreditation, or related industry credentials.
- Cross‑Functional Rotations: Opportunities to temporarily collaborate with product development, brand marketing, or supply‑chain teams to broaden your business acumen.
- Leadership Pathways: Clear promotion tracks—from Specialist to Senior Specialist, then to Marketplace Manager, and eventually to Director‑level roles overseeing multi‑channel strategies.
- Innovation Labs: Participation in internal hackathons and pilot programs that test new Amazon tools, marketplace expansions, or AI‑driven pricing algorithms.
Our Culture, Values, and Work Environment
Culligan’s culture is built on three pillars: Integrity, Innovation, and Impact. We foster an inclusive environment where diverse perspectives are celebrated, and every voice can influence the way we serve our customers. Our remote‑first policy ensures you have the flexibility to work from the location that inspires you most while staying deeply connected through regular virtual town halls, video‑conference brainstorming sessions, and occasional in‑person retreats at our Rosemont headquarters.
Key cultural attributes you’ll experience include:
- Collaboration Over Competition: Teams are encouraged to share knowledge and celebrate each other’s wins.
- Data‑Driven Decision Making: We trust numbers, but we also value creativity and intuition.
- Customer‑Centric Focus: Every initiative is measured against the impact it creates for end‑users.
- Continuous Improvement: Regular retrospectives, feedback loops, and agile methodologies keep us moving forward.
How to Apply – Take the Next Step in Your Career
If you are a results‑oriented Amazon specialist who thrives in a dynamic, remote environment and is eager to shape the future of eCommerce for a historic brand, we want to hear from you. Click the link below to submit your résumé, cover letter, and any relevant portfolio examples (e.g., successful Amazon campaigns, PDP screenshots, or analytics dashboards). Our recruiting team reviews applications on a rolling basis, so the sooner you apply, the faster we can start the conversation.
Ready to join a winning team and make a measurable impact?
Apply Now – Remote Amazon Marketplace Optimization Specialist
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