Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S. and they are seeking a Commerce Media Senior Specialist to support the execution and optimization of marketing campaigns within the commerce media ecosystem. The role involves driving client success through effective campaign management and performance tracking while collaborating with internal teams.
Responsibilities
- Build, drive, and optimize successful Amazon Search marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI
- Foster rapport with clients through weekly interactions via phone, email, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above
- Integrate Tinuiti’s product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success
- Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits
- Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance
- Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement
- Communicate holistic strategy behind your clients’ KPIs by interpreting trends and leveraging cross-channel data/insights within your purview
- Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients
- Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms
- Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally
- Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives
- Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback
Skills
- 3-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+
- Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc
- Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance
- Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement
- Communicate holistic strategy behind your clients' KPIs by interpreting trends and leveraging cross-channel data/insights within your purview
- Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives
- Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback
- Familiarity with tools such as Skai, Helium10, Pacvue, and Analytic Index
Benefits
- Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Company Overview