Note: The job is a remote job and is open to candidates in USA. Stella Rising is the leading marketing and media agency for spirited, high-growth consumer brands and service companies. As a Content Strategist, you will independently manage clients’ content strategies across search engines and AI platforms, ensuring alignment with client objectives and industry best practices.
Responsibilities
- Independently manage the content strategy for your own set of clients, ensuring their goals are met through effective planning and execution
- Build and present comprehensive reports that tell a compelling story of the client’s content performance and strategy outcomes
- Develop content strategies that align with client goals and / or drive measurable results across search and AI-driven discovery
- Execute content production tasks, including keyword research, content planning, briefs, and optimization
- Independently integrate AI-powered tools into your workflow for keyword discovery, briefing, content optimization, and performance analysis, with strong judgment on responsible use
- Apply and advance GEO best practices to drive visibility across AI answer platforms such as ChatGPT, Perplexity, and Gemini
- Build and maintain a scalable, structured content architecture aligned with agency standards that improves content discovery, comprehension, and conversion, ensuring content is both search-ready and AI-ready for each client account
- Extend organic visibility strategy to platforms that influence LLM responses, including communities and forums such as Reddit, Quora, YouTube, and LinkedIn
- Collaborate with content creators, web developers, subject matter experts, and marketing teams to align strategies with client business goals
- Ensure all content meets high-quality standards and adheres to client brand guidelines before approval and distribution
- Track and report on KPIs, and use analytics tools to make data-driven decisions that optimize future content strategies
- Integrate UX principles into content strategies to enhance user experience and engagement
- Manage the content lifecycle comprehensively, including planning, production, approval processes, distribution, performance measurement, and content maintenance
- Stay up to date on industry trends, best practices, and emerging technologies in content marketing, SEO, GEO, and AI search
Skills
- Proven track record of meeting or exceeding KPIs for client accounts
- Advanced experience in content marketing and/or SEO
- Strong writing skills demonstrated by a portfolio of relevant writing samples
- Knowledge of keyword research tools and techniques to support optimization
- Working knowledge of generative AI tools for content ideation, drafting, optimization, and analysis, with strong judgment on responsible use
- Familiarity with GEO and how content performs across AI answer platforms such as ChatGPT, Perplexity, and Gemini, plus comfort building AI-enabled content workflows
- Strong analytical skills, with the ability to interpret data and metrics to optimize content performance
- Excellent communication skills, both written and verbal, including presenting to clients and stakeholders
- Understanding of UX principles and content architecture
- Self-motivated and able to work proficiently in a remote environment
- Bachelor's degree or related experience preferred
Benefits
- Health, vision, dental, life insurance
- A 401k with company match
- Wellness and technology reimbursements
- Home office setup support
- Over 7 weeks of PTO
- Summer Fridays
Company Overview