Note: The job is a remote job and is open to candidates in USA. Resident is the e-commerce engine behind Ashley Furniture Industries, a leading home furnishings manufacturer. They are seeking a Creative Director, Copy & Content to unify the copywriting function and oversee brand voice, messaging strategy, and customer communication across all channels.
Responsibilities
- Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
- Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
- Ensure consistency, clarity, and quality across all written communication and customer touchpoints
- Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
- Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
- Help define how each brand expresses itself while maintaining cohesion within the larger organization
- Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments
- Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging
- Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective
- Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together
- Guide messaging strategies that support both brand building and business performance goals
- Lead the integration of AI-driven workflows across the copy and content organization
- Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency
- Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization
- Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem
- Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content
- Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development
- Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors
- Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement
- Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization
- Balance quality standards with speed and operational efficiency in a fast-paced environment
- Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure
- Manage multiple priorities and stakeholders while maintaining strong organization and communication
Skills
- 10+ years of professional copywriting experience, including significant time in creative leadership roles
- A Bachelor's Degree in English, Journalism, Communications or related field
- Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments
- Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications
- Experience architecting messaging systems and managing complex stakeholder relationships across matrixed organizations
- Exceptional writer, editor, and storyteller with a precise command of language and an instinct for what resonates
- Deep fluency in brand strategy, messaging architecture, customer psychology, and content development
- Working knowledge of generative AI tools, prompt engineering, and AI-enabled creative workflows — with a clear point of view on where the technology is headed
- Broad copy oversight experience spanning digital, ecommerce, retail, social, advertising, internal communications, and executive-level messaging
- Confident presenter with strong stakeholder management skills and the ability to articulate creative rationale at every level of the organization
- Familiarity with modern creative operations, content systems, and DAM platforms
- Strategic thinker with sharp editorial instincts and an uncompromising eye for detail
- Highly collaborative and influential leader who can align creative vision across departments and executive stakeholders
- Operationally minded — experienced in scaling teams, streamlining workflows, and building systems that enable creative quality at volume
- Genuine commitment to mentorship, talent development, and elevating the standard of creative excellence across the team
- Intellectually curious, adaptable, and energized by innovation — comfortable leading through ambiguity in a rapidly evolving creative landscape
- Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives
- Experience with Rytr
Benefits
- Remote-first workplace (since 2016!)
- Competitive Salary
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- Take what you need Paid Time Off
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
- Additionally, this role might be eligible for discretionary bonuses or commission payments
Company Overview