Why Kindred Bravely?
At Kindred Bravely, we are more than a retailer of maternity and nursing apparel—we are a community of passionate professionals dedicated to empowering mothers everywhere. Founded in 2015, our brand has grown to a global, fully remote team of 50+ individuals who share a common purpose: to make the motherhood journey smoother, more stylish, and more sustainable. Our products have earned the admiration of Self Magazine, Forbes, What to Expect, Ovia, BabyCenter, and Romper, and our rapid growth earned us a spot on the Inc. 5000 list of fastest‑growing private companies for six consecutive years.
Our culture is built on the pillars of diversity, equity, inclusion, and belonging. We know that a happy, supported employee creates happy, loyal customers. That’s why we champion flexible, remote work, generous family‑friendly policies, and continuous learning opportunities. When you join Kindred Bravely, you join a purpose‑driven organization that invests in your professional growth while you help mothers worldwide feel confident and comfortable.
The Role at a Glance
We are searching for a strategic, data‑obsessed CRM Marketing Manager to lead our lifecycle and retention marketing initiatives across email, SMS, direct mail, and loyalty programs. Reporting directly to the Marketing Director, you will own the end‑to‑end CRM strategy, translating deep customer insights into actionable, revenue‑generating campaigns that increase lifetime value, reduce churn, and amplify brand love.
Key Responsibilities
- Strategic Leadership: Design, implement, and continuously refine a multi‑channel CRM roadmap that aligns with overall business objectives and growth targets.
- Campaign Development & Optimization: Drive the creation, execution, and A/B testing of email and SMS campaigns, leveraging advanced segmentation, personalization, and behavioral triggers to boost open, click‑through, and conversion rates.
- Data Integration & Analysis: Consolidate data from Klaviyo, Attentive, Shopify, Lifetimely, GA4, and Looker to surface actionable insights, track KPI trends, and forecast revenue impact.
- Automation & Behavioral Marketing: Build, test, and iterate automated flows (welcome series, post‑purchase, win‑back, cart abandonment, and VIP journeys) that nurture prospects into lifelong advocates.
- Loyalty & Referral Program Management: Partner with eCommerce and product teams to launch, monitor, and iterate a high‑impact loyalty and referral ecosystem, measuring program health through activation, redemption, and net promoter scores.
- Cross‑Functional Collaboration: Work closely with Paid Media, Site Merchandising, Product, and Customer Experience teams to align messaging, share learnings, and ensure a seamless, omnichannel customer journey.
- Reporting & Dashboarding: Own weekly, monthly, and quarterly performance reports; present insights to senior leadership with clear recommendations for budget allocation and strategic pivots.
- Team Development: Mentor and coach the Email Marketing Specialist, fostering a culture of curiosity, experimentation, and accountability within the CRM function.
- Customer Voice Integration: Lead regular survey initiatives, synthesize feedback, and translate findings into concrete improvements across touchpoints.
- Compliance & Deliverability: Ensure all communications meet regulatory standards (CAN‑SPAM, GDPR, TCPA) and maintain high deliverability and sender reputation.
Essential Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- Experience: 3‑5 years of hands‑on CRM strategy and lifecycle marketing experience in an eCommerce environment, preferably within apparel or consumer‑goods brands.
- Leadership: Minimum 2 years of direct management experience, demonstrating the ability to develop talent and lead high‑performing teams.
- Technical Proficiency: Advanced expertise in Klaviyo and Attentive platforms; solid working knowledge of Shopify, Lifetimely, GA4, and data‑visualization tools such as Looker or Tableau.
- Analytical Acumen: Proven track record of using data to drive decision‑making; exceptional Excel/Google Sheets skills; ability to translate raw numbers into compelling stories.
- Communication Skills: Strong written and verbal communication, with confidence presenting findings to senior stakeholders and influencing cross‑functional partners.
Preferred (But Not Mandatory) Skills & Experience
- Hands‑on experience with loyalty and referral platforms (e.g., Smile.io, Yotpo, LoyaltyLion).
- Familiarity with SMS compliance regulations and best‑practice messaging strategies.
- Experience building predictive models to forecast churn and lifetime value.
- Knowledge of HTML/CSS for email design and template customization.
- Previous work in a fully remote, globally distributed team environment.
Core Competencies for Success
- Problem‑Solving Mindset: You love puzzles, proactively search for solutions, and turn obstacles into growth opportunities.
- Innovation & Adaptability: While you have a proven retention playbook, you are equally comfortable iterating based on real‑time data and emerging trends.
- Intellectual Curiosity: A relentless appetite for learning—whether it’s new automation tactics, emerging privacy laws, or evolving consumer behavior.
- Detail‑Oriented Execution: You thrive on the minutiae of campaign setup, ensuring every variable is correctly configured and deadlines are met.
- Collaborative Spirit: You understand the full customer journey and work fluidly across Marketing, Product, and Operations to deliver a unified experience.
- Hands‑On Attitude: You’re not afraid to roll up your sleeves, dive into raw data, build segments, and launch tests yourself.
Career Growth & Learning Opportunities
Kindred Bravely believes that your career trajectory should be as dynamic as the market you serve. As our CRM Marketing Manager, you will have access to:
- Strategic mentorship from the Marketing Director and senior leadership.
- Funding for relevant certifications (e.g., Klaviyo Expert, Google Analytics, Certified Customer Experience Professional).
- Opportunities to lead cross‑functional projects such as brand‑wide personalization initiatives and AI‑driven predictive analytics.
- Clear pathways to senior leadership roles, including Head of Customer Experience or Director of Growth Marketing.
- A culture that celebrates experimentation—your successful test wins are recognized company‑wide, and failures are treated as learning experiences.
Work Environment & Culture Highlights
Our remote‑first philosophy means you can work from anywhere in the United States (or globally, pending legal review) while staying connected through daily stand‑ups, weekly virtual coffee chats, and quarterly in‑person retreats. We prioritize:
- Flexibility: Set your own schedule, balancing personal responsibilities with professional goals.
- Well‑Being: Access to mental‑health resources, ergonomic home‑office stipends, and a “Random Act of Generosity” fund that encourages you to give back.
- Diversity & Inclusion: Employee resource groups, inclusive hiring practices, and continuous training on unconscious bias.
- Recognition: Monthly shout‑outs, performance‑based bonuses, and a transparent promotion framework.
Compensation, Perks & Benefits
We offer a highly competitive salary range of $90,000 – $120,000 per year, commensurate with experience and expertise. In addition to the base pay, you’ll receive:
- Comprehensive health, dental, and vision insurance plans.
- Retirement savings options with employer matching.
- Generous paid time off (PTO) and paid parental leave.
- Monthly reimbursement for “Random Act of Generosity” initiatives—support causes you care about.
- Employee discount of 40 % on Kindred Bravely products and a 15 % discount for friends and family.
- Annual learning & development stipend to pursue courses, conferences, or certifications.
- Access to a robust technology allowance for home‑office equipment.
How to Apply
If you are a data‑driven, innovative marketer who thrives in a remote, mission‑focused environment, we would love to hear from you. Join us in shaping the future of motherhood apparel, building lasting relationships with customers, and advancing your career in a supportive, growth‑centric organization.
Ready to Take the Next Step?
Submit your resume, a compelling cover letter that showcases how your experience aligns with the responsibilities above, and any relevant portfolio pieces (e.g., campaign flowcharts, performance dashboards). We’ll review your application promptly and get back to you with next steps.
Apply today and become a pivotal part of Kindred Bravely’s journey to empower mothers worldwide.
Apply Now