Note: The job is a remote job and is open to candidates in USA. Pogo is a company focused on innovative marketing strategies, and they are seeking a Demand Gen Marketer to own B2B paid acquisition across multiple channels. The role involves creative targeting, budget strategy, and collaboration with various teams to optimize marketing efforts.
Responsibilities
- Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
- Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
- Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
- Test, iterate, and scale what works
Skills
- 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
- Experience running multiple paid channels including LinkedIn and Meta
- Ability to back every spend decision with data including CAC, ROAS, pipeline contribution, and attribution
- Experience working at a fast-growing organization with real ownership
- Ability to think beyond campaign execution into positioning, landing pages, creative strategy, attribution, and pipeline impact
- Enjoy operating with rigor and defending decisions with data
- Ability to thrive with autonomy and independently identify opportunities, make decisions, and execute quickly
- Experience with AI tools in marketing workflows
- Out-of-home, billboard, or direct mail experience
- Experience marketing to data/insights buyers, market researchers, or brand teams
Benefits
- Remote work
- Unlimited PTO
- Minimum 20 days vacation policy 🌴
Company Overview