Note: The job is a remote job and is open to candidates in USA. Wingspan is a Series B startup based in NYC, pioneering a contractor management platform for the growing freelance economy. The Demand Generation Specialist will drive new customer acquisition through multi-channel campaigns and collaboration with Marketing and Sales teams.
Responsibilities
- Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising
- Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers
- Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution
- Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution
- Coordinate logistics and promotional efforts for industry events and conferences
- Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement
- Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team
- Stay current with demand generation best practices, B2B marketing trends, and platform updates
Skills
- Ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads
- Proficiency with marketing automation, lead tracking, and reporting
- Familiarity with paid media platforms (e.g., Google Ads, Meta, TikTok) and budget management
- Metrics-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations, and own the outcome
- Self-motivated and adaptable: You are scrappy and have a bias for action. You thrive in a fast-paced environment at a high-growth tech company
- 1-4 years of Marketing experience in a B2B SaaS company
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
- Familiarity with HubSpot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools
- Strong verbal and written communication skills
- Ability to leverage data to proactively identify opportunities and drive impactful results
- Authorized to work in the United States
- Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification
Benefits
- Unlimited vacation
- Competitive stock option package
- $300 one-time WFH stipend
- Medical, dental, and vision benefits
- Top of the line 14" Macbook Pro
- Travel stipend for team off-sites
- 401k Matching
- Wellhub, fitness benefit
Company Overview
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