Note: The job is a remote job and is open to candidates in USA. Rise, a Quad agency, is an award-winning full-service Media Agency of Record that specializes in data-driven marketing solutions. The Director of Analytics, Data and Audience Services will lead the development of audience strategies and analytics to enhance client engagement and drive successful marketing programs.
Responsibilities
- Lead the development of audience and data strategies for new business and organic growth opportunities
- Partner with sales and account leadership to shape deal strategy, scope, and positioning
- Define how data, segmentation, and analytics will be applied to achieve client objectives
- Translate client business challenges into clear, actionable marketing and data solutions
- Play a key role in RFP responses, proposal development, and pitch presentations
- Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations
- Lead discovery sessions to uncover client needs, data availability, and opportunity areas
- Present strategic recommendations that connect data capabilities to measurable business outcomes
- Build credibility with senior client stakeholders through clear, insight-driven thinking
- Identify Opportunities and Define frameworks to meet clients defined outcomes: What is the best Data and Audience Approach (1st Party or Acquisition audiences), Segmentation, Test-and-learn strategies, Measurement approaches, Multi-Channel campaigns
- Ensure solutions reflect best practices in direct mail and data-driven marketing
- Establish the analytic approach and success metrics for proposed programs
- Define how analytics will be used to: Define testing criteria, Measure performance, Inform optimization, Demonstrate ROAS
- Translate analytic concepts into clear, client-friendly narratives during the sales process
- Ensure proposed analytic solutions are aligned with business goals and operational feasibility
- Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are: Feasible, Scalable, Differentiated
- Align data strategy with Quad’s broader media, creative, and production capabilities
- Ensure clarity between what is proposed and what can be delivered
- Help shape how Quad positions audience data and analytics within Direct Marketing offerings
- Contribute to development of Sales enablement materials, case studies, and solution frameworks
- Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations
Skills
- 12–15+ years in direct marketing, CRM, or data-driven marketing environments
- Significant experience in client-facing, pre-sale, or solution strategy roles
- Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)
Benefits
- Comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance
- 401(k) retirement savings
- Paid time off
- Holidays
Company Overview