Note: The job is a remote job and is open to candidates in USA. Responsive is a market leader in Strategic Response Management (SRM), helping organizations deliver trusted answers in critical moments. They are seeking a content leader to shape customer connections through an engaging and effective content strategy, overseeing a team and collaborating across marketing efforts.
Responsibilities
- Translate Responsive’s narrative, market perspective, and campaign priorities into a cohesive multi-channel content strategy
- Set editorial standards, voice, and tone that make our work more human, accessible, opinionated, and valuable to customers and prospects
- Own the content calendar across thought leadership, campaigns, web, YouTube, customer stories, and related programs and channels
- Connect company priorities, market trends, customer pain points, product launches, marquee events, and executive voices into integrated campaigns that make the most of moments that matter
- Balance creativity with performance, using audience insight, campaign, and channel data to strengthen engagement, conversion, and pipeline impact
- Ensure Responsive’s website and content are built for both human and AI-enabled discovery and engagement as buyers increasingly research and make decisions using search, social, communities, and AI assistants
- Partner with growth team to improve S/A/GEO, organic visibility, and website clarity
- Coach team, business partners, and executives to communicate with greater clarity, authenticity, and audience empathy
- Write, edit, and shape select high-impact pieces yourself - from thought leadership assets to social presence
- Manage a small team of copywriters and creators alongside freelance, agency, PR/social, and research partners
- Create clear briefs, standards, processes, and feedback loops that enable high-quality work at scale
Skills
- 10+ years of progressive content marketing and strategy experience in B2B/B2C tech
- 5+ years in marketing leadership roles, including coaching copywriters and freelancers
- Bachelor's degree required
- Journalism, editorial, communications, or publishing background is a plus
Benefits
- 401k with company matching
- Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
- 4 weeks of paid vacation, paid sick days, and paid bereavement
- 4 week sabbatical after 5 years of service
- Mental Wellness Program (EAP) to support your well-being and self-care
- Team events, such as happy hours, off-sites, and team building events
- Best-in-class health benefits, company paid for employee and company contribution for family coverage
Company Overview