Note: The job is a remote job and is open to candidates in USA. The Woodmansee Group is a Retained Executive Search Firm representing a growing Healthcare Services Company, seeking a Director of Digital Marketing. This role is responsible for driving new patient growth and referral source awareness through digital channels, leading the strategy and execution of digital marketing initiatives to increase market visibility and support clinic-level growth priorities.
Responsibilities
- Develop and execute a digital marketing strategy including:
- New patient volume
- Referral source reach and awareness
- Market expansion and de novo clinics
- Clinician recruitment and pipeline development
- Partner with IT, Compliance, and Marketing Operations to ensure:
- HIPAA compliant digital practices
- Proper use of marketing technology platforms
- Integration with CRM, intake, and analytics systems
- Establish digital marketing standards, playbooks, and best practices for a decentralized clinic environment
- Manage digital marketing budgets, agency partners, and vendor relationships
- Lead and develop internal digital marketing team members and agency partners
- Collaborate closely with:
- Clinic operations and regional leaders
- Provider relations and growth teams
- HR and Talent Acquisition
- Brand, content, and communications teams
- Serve as a trusted digital growth advisor to the CMO and leadership team
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 8–10+ years of experience in digital marketing, preferably multi-location services
- Proven success driving local market growth and new customer acquisition through digital channels
- Strong expertise in: Paid and organic digital strategies
- Local SEO and geo-targeted marketing
- Marketing analytics and performance optimization
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