Note: The job is a remote job and is open to candidates in USA. Toast is a technology company dedicated to helping restaurants and local businesses succeed in a digital world. They are seeking a transformation leader to drive AI adoption and workflow redesign across their marketing organization, focusing on change management, governance, and enablement programs to ensure effective integration of AI into daily operations.
Responsibilities
- Define and implement a comprehensive AI transformation roadmap aligned with marketing leadership's strategic direction and overall business objectives
- Translate strategic bets into sequenced adoption plans that account for team readiness, tool maturity, and infrastructure dependencies
- Identify and prioritize the workflows where AI creates the most leverage and build the playbook for redesigning them
- Build and run programs that drive sustained AI adoption, including practical enablement resources, scalable training programs, and change management approaches that meet teams where they are
- Own the metrics that distinguish real adoption from performative adoption, tracking workflow changes and behavior shifts rather than training completion rates alone
- Champion a culture where marketers see AI as a tool for creativity and efficiency rather than a disruption to manage
- Design and implement the standards, review processes, and decision frameworks that let teams move fast while maintaining brand consistency, quality, and compliance
- Establish how AI generated content gets reviewed before it ships, how parallel agent builds get evaluated and consolidated, and how we define quality when AI is generating at volume
- Navigate the tension between speed and standardization, building systems that enable both
- Partner with marketing leaders to break roles down into workflows and identify which should be automated, redesigned, or augmented with AI
- Build transition plans that move teams from current state to AI augmented operations
- Serve as the bridge between what gets built by the GTM engineering team and what gets adopted by marketing teams
- Recruit, onboard, and support 1 to 2 Champions per marketing team who serve as local AI resources and early adopters
- Give Champions a platform (dedicated Slack channels, demo slots, direct line to the GTM engineering team) and use them as a feedback loop for what is working and what is not
- Scale peer to peer knowledge sharing as the primary mechanism for broad adoption
- Build the measurement framework for AI transformation: adoption rates, workflow efficiency gains, time savings, and output quality
- Design executive facing dashboards that give leadership honest, clear visibility into where AI is delivering value and where it is not
- Partner with HR to factor AI proficiency into performance expectations
- Partner with the GTM Engineering team to receive validated use cases and ensure smooth handoff from build to adoption
- Coordinate with R&D/BTT on foundational data dependencies
- Partner with Sales Operations on Sales-led GTM AI initiatives to ensure we are aligned
Skills
- 8+ years in marketing operations, marketing strategy, or marketing transformation, with experience leading change management or organizational transformation programs at scale
- Demonstrated experience embedding emerging technology (AI or otherwise) into marketing workflows across a large organization (200+ person marketing team preferred)
- Deep understanding of how marketing teams actually work: campaign operations, content production, demand generation, brand, analytics. You know where AI creates genuine leverage versus where it creates noise
- Track record of building programs that drive measurable, sustained behavior change, not just awareness or training completion rates, but actual workflow adoption
- Experience designing governance frameworks for new capabilities at scale
- Strong communication and presentation skills with the ability to present transformation progress to senior leadership with clarity and honesty, including when things are not working
- Comfort with ambiguity. This is a role where the playbook is still being written
- Experience at a company that has gone through a similar AI transformation within marketing
- Familiarity with the B2B SaaS marketing tech stack (MAPs, CRMs, ad platforms, data visualization platforms, etc.) and how AI tools connect to it
- Experience with AI specific tooling ecosystems: Claude/Anthropic, Gemini, agent frameworks, MCP integrations
Benefits
- Cash compensation (overtime, bonus/commissions if eligible)
- Equity
- Benefits
- Competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry
- Means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs
- Hybrid work model that fosters in-person collaboration while valuing individual needs
- Reasonable accommodations for persons with disabilities to enable them to access the hiring process
Company Overview
Company H1B Sponsorship