Note: The job is a remote job and is open to candidates in USA. MarketPro has been exclusively retained to lead the search for a Director of Digital Marketing for a high-growth, founder- and employee-owned business operating at the intersection of life sciences and mission-critical field services. The role involves building and scaling the company’s inbound marketing engine, driving SEO and lead generation, and managing the full digital experience to achieve measurable growth outcomes.
Responsibilities
- Own and execute an enterprise-level SEO and GEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals
- Drive a 2x increase in inbound qualified leads within 12 months
- Position the company as the clear digital authority and market leader in its category
- Manage and continuously optimize company and portfolio websites for performance, user experience, and conversion
- Build and execute a high-quality content strategy aligned to growth priorities
- Develop landing pages and campaigns that convert traffic into qualified leads
- Implement structured lead tracking, scoring, and routing processes
- Partner with Sales and Operations to improve lead quality and conversion rates
- Analyze performance data and continuously optimize for ROI and efficiency
- Actively leverage AI and LLMs as a core part of your workflow —not just for basic content generation
- Demonstrated experience using AI tools for: Programmatic SEO and content scaling, Keyword research, clustering, and competitive analysis, Automation, workflow optimization, and agent-based execution, Data synthesis and insight generation
- Ability to critically evaluate and refine AI output to ensure quality, accuracy, and brand alignment
- Strong curiosity and hands-on experimentation— what tools you’ve used in the past week matters
- #1 rankings for targeted high-intent keywords
- 2x inbound qualified leads
- Clean reporting dashboards showing performance by channel and measurable improvements
- Strong alignment between Marketing and Sales on lead quality
- Consistent production of high-quality, authoritative content
Skills
- 5+ years of digital marketing experience with significant SEO ownership
- Strong understanding of GEO and the evolving search landscape within AI
- Proven success ranking competitive keywords and driving measurable traffic growth
- Experience with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar
- Experience managing and optimizing websites (WordPress or similar CMS preferred)
- Deep understanding of conversion rate optimization and lead funnel strategy
- Experience managing inbound lead flow and CRM integration
- Strong analytical, strategic, and execution capabilities
- Comfort operating in a high-growth, fast-paced environment
- Ownership mindset with high accountability for measurable outcomes
- Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance
Company Overview