Note: The job is a remote job and is open to candidates in USA. Communities In Schools of Michigan is seeking a Director of Integrated Communications and Marketing to lead the development and execution of comprehensive communications and marketing strategies. The role involves overseeing strategic communications, media relations, and digital engagement to enhance organizational visibility and impact.
Responsibilities
- Develop and execute an integrated communications and marketing plan designed to engage donors, community partners, school district staff, volunteers, policymakers, and students and families
- Develop an integrated communications plan that is diverse and adaptable to the varying levels of statewide, regional/citywide, schoolwide, and individual needs of students and families
- Develop and improve communications and marketing assets to strengthen relationships with community partners, school districts, industry leaders, and other organizations to expand awareness and engagement with CIS of Michigan
- Lead marketing campaigns that strengthen community engagement, support organizational priorities, and elevate CIS of Michigan’s visibility and impact
- Drive strategic communications and ensure messaging consistency with the CIS National Office and across departments and regions
- Lead and maintain CIS of Michigan’s brand identity across all communications platforms and materials. Ensure consistency in visual identity, tone, messaging, and organizational voice across print, digital, social media, and public-facing communications
- Train all members of the organization on communications, messaging, and storytelling with the aim of developing staff as brand ambassadors in their respective communities
- Manage relationships with external vendors and contractors (including the graphic design and social media specialist and videographers) to ensure high-quality and cost-effective deliverables
- Oversee communications and marketing-related budgets in collaboration with executive leadership and development teams
- Manage the purchasing of uniforms, marketing materials, and other assets as needed
- Build and maintain strong relationships with local, regional, and national media outlets
- Draft press releases, statements, media advisories, talking points, and responses to media inquiries
- Coordinate media interviews and prepare leadership and subject matter experts for public appearances
- Identify and secure earned media opportunities, including feature stories, interviews, and op-eds
- Collaborate with National leadership and key staff to develop compelling content and storytelling strategies that engage diverse audiences
- Lead the Ethical Storytelling team, and work collaboratively with staff and stakeholders to develop sensitive, ethical, and trauma-informed success stories and impact narratives
- Build upon existing policies and procedures to ensure all communications and storytelling uphold confidentiality, dignity, equity, and student voice
- Oversee the development, production, and distribution of all print and digital collateral, including: annual reports, newsletters, brochures, campaign materials, social media content, videos, legislative briefings, website content, and fund development materials as needed
- Lead digital communications strategy across all platforms to drive engagement and audience growth. Oversee website development and maintenance, ensuring accessibility, usability, SEO optimization, and timely content updates
- Manage and grow social media presence through consistent and engaging content
Skills
- Demonstrated success in developing integrated communications and marketing strategies
- Strong writing, editing, public speaking, and storytelling skills
- Experience managing media relations and serving as a spokesperson
- Strong project management and organizational skills with the ability to manage multiple priorities
- Experience with digital marketing, website management, social media strategy, and content development
- Strong familiarity with Adobe Creative Suite, Canva, and Google Suite
- Strong analytical skills with experience using KPIs and performance metrics to guide strategy
- Ability to work collaboratively in a fast-paced, mission-driven environment
- A combination of 5-7 years of work or educational experience in Communications, Marketing, Public Relations, Journalism, Business, or a related field is preferred
- Experience in nonprofit, advocacy, policy, or public affairs communications strongly preferred
- Supervisory and vendor management experience preferred
Benefits
- Mileage reimbursement at current IRS rate.
- Ability to work from home regularly
- Employee cell phone reimbursement ($30/month)
- Two health insurance plan options, including one fully employer-paid, and access to employee-paid insurance for dependents; a stipend offered to medical coverage opt-out.
- HSA and FSA available
- Access to employee-paid vision, dental, and life insurance plans available
- Employer-paid short-term disability and access to employee-paid long-term disability
- 401k employer match up to 3.5%
- 3 weeks’ vacation, 10 holidays, and the week of July 4th off
- One sick day a month
Company Overview