Note: The job is a remote job and is open to candidates in USA. NetFortris, A Sangoma Company is a global leader in business communications, delivering various communication solutions. They are seeking a strategic and results-driven Director of Marketing to lead demand generation, channel marketing, and brand initiatives that drive pipeline growth and revenue across sales channels.
Responsibilities
- Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation
- Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance
- Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness
- Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth
- Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems
- Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach
- Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement
- Define, monitor, and report on key marketing and pipeline metrics
- Leverage data-driven insights to optimize marketing investments and maximize ROI
- Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives
- Strengthen Sangoma's brand presence and market positioning across key industries and customer segments
- Ensure consistent messaging and brand execution across all marketing channels
- Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships
- Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy
- Lead, mentor, and develop a high-performing marketing team
- Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives
- Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement
Skills
- 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams
- Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue
- Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries
- Strong understanding of channel and partner marketing, including experience supporting VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems
- Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs
- Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics
- Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis
- Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms
- Strong analytical, communication, presentation, and leadership skills
- Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams
- Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions
- Experience supporting both direct sales and channel-led go-to-market models
- Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs
- Experience leading public relations, analyst relations, and corporate communications initiatives
- Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs
Benefits
- Extensive Benefit Options (Health, Vision, Dental, Long & Short-term Disability) are effective after a short waiting period
- Matching 401K program - 100% match on 4%.
- Employee Stock Purchase Plan after one year of service.
- Flexible Time Off & Company Holidays
- Entrepreneurial work environment partnered with high growth career opportunities.
Company Overview