Note: The job is a remote job and is open to candidates in USA. ADVATIX is an advanced supply chain and logistics company seeking a Senior Director of Marketing. This role is responsible for building and amplifying the GCG brands through strategic marketing initiatives, content creation, and community engagement to drive growth.
Responsibilities
- Define and evolve the Growth Catalyst Group brand identity, voice, and positioning across the full portfolio of companies
- Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments
- Ensure brand consistency across all channels, campaigns, and customer touchpoints
- Lead annual marketing planning and budget development in partnership with leadership
- Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identity
- Develop content calendars and editorial strategies that drive consistent audience engagement across platforms
- Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction
- Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale
- Own digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and web
- Drive audience growth, engagement, and conversion through platform-native content strategies
- Manage paid social and digital advertising campaigns with a performance-oriented mindset
- Analyze and report on key marketing metrics, translating data into actionable strategy adjustments
- Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s values
- Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth
- Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier
- Develop co-marketing and partnership strategies that expand brand reach into new audiences
- Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth
- Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey
- Develop go-to-market strategies for new products, services, and brand launches across the portfolio
- Build and refine customer personas, audience segmentation, and lifecycle marketing programs
Skills
- 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role
- Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies
- Deep fluency across social media platforms and digital marketing channels
- Proven track record of growing engaged audiences and driving measurable business results through marketing
- Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard
- Exceptional written and verbal communication skills; a natural storyteller across formats and audiences
- Experience managing agencies, freelancers, and cross-functional creative teams
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Experience marketing across a portfolio of brands or in a multi-brand organization
- Background in entrepreneurship, personal development, wellness, or adjacent lifestyle categories
- On-camera comfort and personal brand presence on social platforms
- Experience with influencer program management and creator economy partnerships
- Familiarity with marketing automation, CRM platforms, and performance analytics tools
- MBA or advanced degree in marketing or business
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