Note: The job is a remote job and is open to candidates in USA. Aloha Practice Management (AlohaABA) is a leading provider of practice management and revenue cycle solutions for ABA and healthcare organizations. They are seeking a strategic and execution-oriented Director of Marketing to own the overall marketing strategy, drive pipeline generation, and strengthen brand positioning.
Responsibilities
- Develop and execute Aloha’s marketing and GTM strategy aligned to company growth goals
- Create quarterly and annual marketing plans tied to measurable business outcomes
- Identify growth opportunities across demand generation, product marketing, partnerships, events, and customer marketing
- Own marketing-generated pipeline and influence revenue outcomes
- Develop integrated campaigns across paid, organic, events, email, content, and partner channels
- Improve website conversion rates and lead-to-demo performance
- Establish attribution and ROI reporting
- Build positioning, messaging, and launch plans for product releases and new offerings
- Partner with Product and Sales to ensure clear market differentiation
- Develop competitive intelligence and market insights
- Lead and coordinate offshore marketing execution resources and external agencies
- Build campaign calendars, workflows, SLAs, and quality expectations
- Establish operating cadence and accountability across marketing initiatives
- Define KPIs and dashboards for marketing performance
- Track funnel performance and optimize based on data
- Report progress and recommendations directly to executive leadership
Skills
- 7+ years in B2B SaaS, healthcare technology, or high-growth marketing environments
- Experience owning marketing strategy and measurable pipeline outcomes
- Experience managing agencies, contractors, or offshore execution teams
- Strong understanding of demand generation, product marketing, lifecycle marketing, and digital channels
- Strong analytical and financial decision-making skills
- Comfortable operating in a fast-moving environment with competing priorities
- Exceptional communication and project leadership skills
- Healthcare SaaS, Practice Management, RCM, or ABA experience
- Experience supporting founder-led organizations
- Experience building GTM systems and processes from growth stage to scale
- Familiarity with Zoho, Google Analytics, SEO tools, and marketing automation
Company Overview