Note: The job is a remote job and is open to candidates in USA. TrueCar is a leading digital automotive platform that uses technology to help car buyers save time and money. The Director of OEM Marketing Partnerships will own the execution of OEM promotional programs, manage partner relationships, and drive program delivery while ensuring alignment with the company's strategic goals.
Responsibilities
- Own the delivery: Manage active OEM promotional programs end-to-end - OEM showcase, digital advertising campaigns, configuration experiences, and TC Awards. You are the primary day-to-day contact for OEM marketing and agency partners once a program is live
- Keep programs healthy: Monitor performance against contracted deliverables, flag issues early, and coordinate internally with product, operations, and ad ops to resolve them before they become client problems
- Translate strategy into action: Your job is to make sure our strategy executes cleanly: on time, on spec, and with the data to back it up
- Support business development: Assist in pitch preparation, proposal development, and renewal conversations
- Identify expansion opportunities: Within existing partner relationships, surface opportunities to deepen programs, add placements, or extend contract scope. Bring those opportunities forward with a clear rationale
- Track and report performance: Own the reporting cadence for active programs. Build the data story that makes renewal conversations straightforward
- Bridge to Product and Operations: When OEM partners have roadmap requests or execution dependencies, you are the internal advocate - working with the product and operations teams to get things prioritized and delivered
- Keep leadership informed: Surface blockers, risks, and wins on a regular cadence. No surprises
Skills
- OEM or automotive marketing background: You understand how OEM marketing teams are structured, how budgets flow, and how decisions get made. Agency experience on the OEM side counts but flexibility is required, because we will not be limited to competing for 'upfronts.'
- Digital advertising fluency: You know what CPM, CTR, viewability, and IVT mean - and you can explain performance data to a client without oversimplifying or overclaiming
- Execution track record: You have run programs with real deadlines, real deliverables, and real accountability. You know what it takes to get something live and keep it running well
- Organized and proactive: You manage multiple programs simultaneously without things falling through the cracks. You surface issues before they escalate
- Clear communicator: Written and verbal. You can prep a client-facing recap, an internal status update, and a renewal proposal - and each one lands correctly for its audience
- Collaborative by default: This role depends on strong internal relationships. You work with product, ops, finance, and legal - and you know how to get things done through people you don't manage
Benefits
- Flexibility to split their work time between home and the office
- Comfortable shared workspaces in our Santa Monica headquarters office and other regional locations
- Professional home office setup along with monthly reimbursements for your essentials, like phone and internet
- 100% employer-paid health, vision, and dental premiums
- A 401(k) plan with company contributions
- A wellness reimbursement account
- Learning & development reimbursement opportunities
- Flexible PTO for exempt TrueCar Crew Members
- A generous PTO accrual policy for non-exempt TrueCar Crew Members
- 14 company-paid holidays and 2 floating holidays
Company Overview
Company H1B Sponsorship