Note: The job is a remote job and is open to candidates in USA. Adventures in Good Company (AGC) is a woman-owned, award-winning adventure travel company that has been inspiring connection, confidence, and exploration through small-group active travel for more than 25 years. The Director of Sales & Marketing is responsible for driving traveler acquisition, bookings, customer retention, and revenue growth while leading AGC's sales and marketing team.
Responsibilities
- Lead AGC's sales and marketing efforts to support traveler acquisition, bookings, retention, and revenue growth
- Manage and develop a small sales and marketing team, including regular coaching, goal setting, and performance management
- Oversee lead generation, sales pipeline management, and customer engagement initiatives
- Identify, test, and scale new opportunities for traveler acquisition, customer engagement, partnerships, and revenue growth
- Monitor and improve conversion rates throughout the customer journey
- Develop and execute marketing campaigns across email, website, social media, partnerships, public relations, and paid advertising channels
- Identify and pursue opportunities to grow leads, travelers, referrals, and repeat bookings
- Develop and maintain referral partnerships, strategic relationships, and business development opportunities that support traveler acquisition and revenue growth
- Analyze sales, marketing, and customer data to identify trends, opportunities, and areas for improvement
- Maintain and optimize HubSpot CRM and marketing automation processes
- Collaborate with the Program Director and other team members to support trip launches, promotions, and business priorities
- Manage departmental goals, budgets, and key performance indicators
- Prepare and present regular reports, forecasts, and recommendations to the CEO
- Participate as a member of AGC's leadership team, contributing to annual planning, quarterly goals, and company-wide initiatives
Skills
- 5+ years of progressive experience in sales, marketing, customer acquisition, or related growth-focused roles
- Proven experience driving sustained sales growth, expanding market reach, and improving revenue performance
- Demonstrated leadership experience, including managing, coaching, and developing employees or cross‑functional teams
- Deep understanding of lead generation, customer acquisition, sales funnels, CRM systems, marketing automation, and performance analytics
- Strategic thinker with a hands-on mindset, capable of moving seamlessly between planning and execution
- Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Strong written and verbal communication abilities, with a clear, persuasive, and professional style
- Proven proficiency with HubSpot (preferred) or comparable CRM and marketing automation platforms
- Genuine enthusiasm for travel, outdoor recreation, hospitality, or experiential businesses (preferred)
Benefits
- Annual bonus based on achievement of company and departmental goals, including metrics related to revenue growth, traveler acquisition, customer retention, and strategic initiatives
- Comprehensive benefits package including medical, dental, and vision insurance
- Paid time off
- Sick leave
- Paid holidays
- Travel opportunities
- Remote
- Flexibility is expected
- Limited travel may be required for company meetings, industry events, staff gatherings, or familiarization trips
Company Overview