Note: The job is a remote job and is open to candidates in USA. WellBiz Brands, Inc. is a franchisor of health and wellness brands, and they are seeking a Director of Operations for Elements Massage Skincare & Innovation. This role is responsible for driving system-wide performance in skincare and innovation initiatives, focusing on revenue growth, service adoption, and the integration of skincare into regional business plans.
Responsibilities
- Own, monitor, and deliver on KPIs and success metrics for skincare performance systemwide, including but not limited to revenue targets, services, add-ons, and retail performance
- Drive immediate and sustained revenue growth in skincare services across all existing locations — including core skincare services, new innovation offerings, and retail — while ensuring system-wide compliance with brand standards and ongoing adoption of skincare across all Elements Massage locations
- Drive measurable improvements in average ticket, service provider utilization, and retail attachment rates
- Identify performance gaps across regions and studios; develop and deploy target action plans to improve results
- Analyze system-wide data to uncover trends, opportunities, and underperforming markets; provide actionable insights and recommendations
- Lead end-to-end innovation lifecycle - including ideation, pilot design, testing, system-wide rollout, and pull-through
- Own the strategy and execution of new services, modalities, and revenue streams beyond core skincare offerings
- Evaluate pilot performance and determine scalability, pricing strategy, and operational feasibility
- Partner cross-functionally to bring new concepts to market and ensure successful adoption
- Continuously assess industry trends to keep the brand competitive and differentiated
- Own the expansion strategy for skincare across the system, including adoption in new and existing studios
- Lead rollout initiatives (i.e., Skincare 2.0), ensuring clear execution plans, timelines, and accountability
- Develop and deliver scalable training programs (in-person, online, or combo), toolkits, job aids, operational playbooks, and other resources to support franchisees
- Partner with New Studio Opening (NSO) to embed skincare into all new locations
- Drive retail attachment rates by developing and deploying sales training, scripting, and tools that enable service providers and front desk associates to recommend and convert at point of sale
- Partner with Marketing and vendors to align retail promotions with service launches, seasonal campaigns, and guest experience priorities
- Establish and maintain retail performance benchmarks; identify underperforming studios and deploy targeted coaching and action plans
- Ensure brand-consistent merchandising execution at the studio level, including planogram compliance, product presentation, and inventory guidance
- Partner closely with Ops Directors to incorporate skincare and innovation priorities into regional business plans
- Align performance goals, accountability, and coaching strategies across markets
- Support Ops Directors in driving execution through business reviews, action planning, virtual training, on-site regional training, and field engagement
- Ensure consistent communication and alignment with the Elements Brand team
- Collaborate with Marketing, Training, Technology, Finance, WAVE, and other cross-functional teams to support successful service launches and ongoing initiatives
- Ensure alignment on brand standards, guest experience, and service protocols
- Support national promotions and campaigns tied to skincare and innovation
- Act as a trusted partner to franchisees, driving adoption and sustained performance
- Lead bootcamps, training, and business reviews focused on skincare and innovation growth; partner with Ops Directors to reinforce accountability and performance tracking
- Develop tools and resources that simplify execution at the studio level
- Systemwide skincare revenue growth and penetration
- Adoption rate of skincare services and innovation across studios
- Growth in revenue, average ticket, and retail sales
- Pilot success rate and speed to scale for new services
- Improvement in service provider utilization related to skincare and innovation offerings
- Franchisee engagement and execution consistency across the system
- Other duties and projects as assigned by supervisor and department heads
Skills
- At least seven years successfully supporting franchisees, working in a franchised business, or in a field operations role
- Demonstrated superior leadership skills with a proven track record of coaching, collaboration, and mentoring
- Personable and able to communicate with all studio team members, from owners and managers to massage therapists and front desk associates
- Experience supporting franchisees with a genuine passion for coaching for results
- Excellent planning and time management skills; strong organizational skills, and can effectively prioritize needs and shift focus to meet the changing demands of the role
- Solid business acumen with excellent analytical and financial skills
- Strong written, verbal, and executive presentation skills, with the ability to create and deliver training materials, presentation slide decks, facilitator guides, job aids, and other learning resources
- Proven ability to translate strategic initiatives into engaging learning experiences that drive adoption, operational excellence, and business performance across multiple audiences
- Strong influencing skills with the ability to motivate a Franchise Owner into action
- Ability to positively influence and lead the implementation of key initiatives under tight deadlines
- High attention to detail; ability to improve operational effectiveness
- Ability to assess the effectiveness of operations, programs, and staffing while respecting core enterprise values
- Ability to remain flexible in a constantly changing environment
- Remain confident and calm under stress, tight timelines, and pressure to get results
- Computer proficiency, including but not limited to Microsoft Office (Excel, PowerPoint, Word, and Outlook)
- Willingness to travel frequently (up to 50%) and ensure high visibility and accessibility to franchise locations as needed
- Valid drivers license and must be insurable on rental vehicles
- Extensive travel by car and air, as well as weekend work
- Personal credit card for use while traveling (expense reports are submitted and reimbursed weekly)
- Bachelors degree in business or related field preferred
- Experience in the skincare, esthetics, or broader beauty and wellness industry a plus
- Multi-unit management experience preferred
- Retail strategy experience a plus
- Familiarity with Elements Massage and the health and wellness industry a plus
Benefits
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spending at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
Company Overview