Note: The job is a remote job and is open to candidates in USA. Applied Systems is a leading company in the Insurtech industry, seeking a Director of Product Marketing for their agency segment. This role involves leading product marketing strategy and execution, managing a team, and driving growth across agency-facing solutions.
Responsibilities
- Set the product marketing strategy for the agency segment, aligned to Applied's portfolio strategy and corporate priorities. Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx
- Lead, develop, and grow a team of product marketers. Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning. Mentor talent and develop the next generation of PMM leaders at Applied
- Govern the launch process across the agency portfolio, ensuring cross-functional alignment with Product, Sales, Customer Success, and Demand Gen to maximize revenue and adoption impact
- Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline, competitive win rate, and adoption. Sponsor key enablement programs and own the agency-side sales narrative
- Drive the competitive intelligence motion for the agency segment, partnering with the team's broader competitive program and contributing to portfolio-level insights
- Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the agency portfolio
- Own and report on marketing-influenced business metrics: pipeline contribution, competitive win rate, adoption, and launch outcomes. Use data to continuously refine GTM strategy and execution
- Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact
Skills
- 8-10+ years in B2B product marketing, with 3-5+ years of people management experience including managing senior ICs or other managers
- Proven track record leading product marketing strategy for a major product line, business unit, or buyer segment in an enterprise SaaS or platform business
- Demonstrated success building and developing PMM talent, including hiring, coaching, and growing senior individual contributors and lead PMMs
- Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level
- Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events
- Strong financial acumen and experience contributing to pricing strategy, budget planning, and headcount decisions
- Data-driven mindset with proven ability to use analytics to guide GTM strategy
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience in complex, multi-stakeholder, or regulated industries (insurance, financial services, healthcare) strongly preferred
- Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus
- MBA a plus
Benefits
- Medical, Dental, and Vision Coverage
- Holiday and Vacation Time
- Health & Wellness Days
- A Bonus Day for Your Birthday
Company Overview