Note: The job is a remote job and is open to candidates in USA. Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As a Field Marketing Manager, you will develop and execute integrated marketing plans to meet North American revenue and retention goals, working closely with Sales, Market Strategists, and Product Marketing teams.
Responsibilities
- Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
- Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
- Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
- Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts
- Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
Skills
- 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
- Ability to turn vision into strategy and a marketing plan
- Experience running demand gen campaigns and customer campaigns
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, creative, and analytical
- Experience managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience using CRM and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
- Proven ability to excel in a fast-paced environment is extremely important
- Strong team player with a positive attitude
- Bachelor's degree required
- Marketo and Sigma experience preferred
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-sell, and upsell campaigns
- Life sciences industry experiences a plus but not essential
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Company Overview
Company H1B Sponsorship