Note: The job is a remote job and is open to candidates in USA. PTV Logistics is a leading global software company for transportation logistics, and they are seeking a Field Marketing Manager to accelerate growth in North America. The role involves owning the full growth loop, including demand generation, pipeline acceleration, and retention marketing across the US region, with a direct impact on ARR.
Responsibilities
- Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline
- Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking
- Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach
- Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance
- Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution
- Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works
- Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead
- Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing
- Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets
- Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise
- Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity
Skills
- 5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers — not just campaign outputs
- Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions
- Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data
- Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools (6sense, Bombora), and AI-powered content platforms
- Sharp communicator who can translate campaign performance into business language for Sales and leadership
- Based in the US; comfortable working across time zones and partnering with the European central marketing team
- Experience in logistics, supply chain, or enterprise SaaS is a plus
- Curiosity about the space is a must
Company Overview