Note: The job is a remote job and is open to candidates in USA. Mondo is seeking a fractional Healthcare CRM & HIPAA Strategy Consultant to support a healthcare products company transitioning to direct-to-consumer sales. The consultant will provide expert guidance on maintaining HIPAA compliance during customer acquisition efforts and assist in the implementation of Salesforce and Marketing Cloud.
Responsibilities
- Prep with internal stakeholders ahead of a client-facing strategy meeting, then participate in that meeting as the HIPAA and healthcare acquisition subject matter expert
- Field client questions about maintaining HIPAA compliance across customer acquisition, retention, and upsell
- Advise on what to consider from a HIPAA standpoint as the client implements Salesforce and shifts from Pardot to Marketing Cloud
- Provide follow-up guidance and recommendations after the client meeting
- If the project moves forward: help develop the customer acquisition plan, ensure HIPAA compliance is built into the strategy and customer journey, and review execution against the plan on a quarterly basis
Skills
- B2C healthcare marketing experience - customer, patient, or client acquisition for a healthcare or pharma product that can be ordered online (in-house at a direct-to-consumer healthcare company or at a digital agency, either is fine)
- Strong understanding of HIPAA compliance as it relates to marketing and customer acquisition
- Understanding of the full customer journey from acquisition through retention and upsell, with HIPAA compliance maintained throughout
- Polished, presentable, client-facing consultant with strong executive communication skills - this person will be in the room helping win the business
- Experience across multiple paid channels (e.g., Google, Meta) with the ability to inform an omnichannel acquisition plan
- Experience with Basis (the client's usual media platform; programmatic will not be used)
- Working familiarity with Salesforce, and general knowledge of the Pardot to Salesforce Marketing Cloud landscape (deep expertise not required)
- CRM migration experience, especially Pardot to Marketing Cloud
- Marketing strategy consulting experience
- Background selling to the aging American customer segment, including their caregivers
Benefits
- Eligible for Health, Dental, Vision, 401K
Company Overview