Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent, trusted by various companies for growth. They are seeking freelance Generative Engine Optimization (GEO) consultants to help clients navigate AI-powered search and discovery through brand strategy, content expertise, and technical optimization.
Responsibilities
- Develop overarching GEO strategies that combine content optimization, syndication, and analytics
- Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO
- Create evaluation frameworks for measuring LLM visibility and impact
- Build content strategies based on brand segmentation and audience expertise
- Develop and produce optimized content specifically designed for AI discovery
- Create content that answers the questions your target audience is asking AI assistants
- Guide onsite technical optimization to improve content discoverability by LLMs
- Collaborate with development teams to implement technical changes
- Stay current on evolving best practices for AI content indexing
- Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms
- Leverage affiliate marketing and organic community building
- Execute PR and community engagement initiatives to amplify content reach
- Track and measure LLM visibility and brand mentions across AI platforms
- Report on GEO impact using specialized tools and analytics
- Provide actionable insights for continuous optimization
Skills
- Strong understanding of content strategy and brand positioning
- Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.)
- Familiarity with technical SEO principles and their application to GEO
- Analytics mindset with ability to measure and report on visibility metrics
- Creative, strategic thinking over purely quantitative analysis
- Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.)
- Content management and optimization tools
- Analytics platforms for measuring AI visibility
Company Overview